When it comes to programmatic advertising or marketing automation in general, media and or technology experts usually lead the discussion, while creation often remains sidelined. However, in a world of advertising where computers are increasingly performing control-based processes, creation is an important criterion of differentiation… Read More
Programmatic trading is gaining rapid momentum in the Middle East and Africa region. This is further vindicated in Tailwind’s findings highlighted in the research, The Status of Programmatic Trading. As is known, Tailwind is TDG’s ad tech company in the CEEMEA region, which includes markets… Read More
Media measurement and insights company Effective Measure has released 31 new Persona and Automotive Intender audience data segments to help advertisers improve their targeting through programmatic advertising. The new audience segments are built from audience behavior and onsite survey data collected by Effective Measure. Effective… Read More
How do advertisers plan to spend their budgets in 2017? What was the percentage of the ad budget transacted via programmatic in 2016 and what are the expectations from both advertisers and publishers for 2017? Which is the emerging model for programmatic trading? What are… Read More
Agency Trading Desks (ATDs) continue to be the dominant model for programmatic ad buying, used as the principal approach for nearly 40 percent of the world’s biggest brands, according to new research by the World Federation of Advertisers (WFA). However, advertisers are demanding a new… Read More
Digital Venture and Rocket Fuel Inc have entered into a strategic alliance in the MENA region. Rocket Fuel has appointed Digital Venture as reseller of its programmatic marketing platform to distribute, promote and market Rocket Fuel services to advertisers and ad agencies across the region.… Read More
In the Middle East and North Africa (MENA) region, programmatic has grown to be more a buzzword. From merely collating data around customers to serve relevant ads, programmatic has also become personal as it is about getting the right message, to the right audience, in… Read More
As the year 2015 comes to an end, it is the season for listing down some of the key trends that were seen in the marketing and advertising industry in the Middle East and North Africa region. Undoubtedly, the year 2015 is being considered as… Read More
A programmatic trading event was organized by BBC in Dubai which had many advertising professionals and clients of the global television broadcaster participating who discussed on the changes seen in programmatic in the region. Several key points was highlighted during the session where BBC’s Programmatic Trading Manager,… Read More
The keywords associated with programmatic in its current application are right message to right person at the right time for the right price. For an industry where ‘price’ matters, a lot about programmatic advertising has been confined to its role in efficiency. It would however… Read More
