Optimization and data activation platform, Sizmek Inc., completed its acquisition with Rocket Fuel Inc. allowing the latter’s clients to receive the same service. However, Rocket Fuel brand will cease to exist in the coming months. The acquisition has aligned Sizmek’s creative optimisation and data activation… Read More
Digital Venture and Rocket Fuel Inc have entered into a strategic alliance in the MENA region. Rocket Fuel has appointed Digital Venture as reseller of its programmatic marketing platform to distribute, promote and market Rocket Fuel services to advertisers and ad agencies across the region.… Read More
Like most markets, MENA also is working towards decoding advertising technology, and ably integrating it into marketing solutions. As programmatic and data gain attention in the Middle East and North Africa region, and play a key role in disrupting the media landscape, they are also faced with various challenges across the ecosystem. For some markets… Read More
