RTB House has appointed Wojciech Głowacki as the Vice President of Sales. He will also join the company’s management board as the fourth member. Mr Głowacki will be responsible for execution of financial budgets throughout the group, development of a sales strategy and coordination of… Read More
RTB House has put together an AI (artificial intelligence) Marketing Lab – an internal unit that will conduct research and development across several aspects of marketing. Separate from the main R&D department, the new division will focus on creating an environment for inventing and developing… Read More
Recently, conversations on artificial intelligence (AI) have exploded into the tech scene, with frontrunners like Mark Zuckerberg participating in the debate. Not only Facebook’s creator believes that working with AI is a chance for us to live fuller, more comfortable lives. Also such global giants… Read More
Let’s face it, many of your potential clients click on a product, check your offer, but than resign from finalizing a purchase. According to Baymard analysis, the average documented online shopping cart abandonment rate is almost 70 percent. Some of your website’s users will decide… Read More
This is a great time to be an ecommerce company in the UAE, as more people are online now than ever. According to Euromonitor, ecommerce equated to just 1.5 percent of the overall retail industry spend in the UAE during 2016, a figure which could… Read More
RTB House has implemented new algorithms for precise estimation of cost-through clicks (CTRs), which it claims allows better prediction for potential clicks on ads, thereby yielding higher return on investment (ROI) for customers. This development makes the retargeting tech company use deep learning – the… Read More
RTB House, a global company providing retargeting technology for brands, celebrated its first anniversary in the Middle East and Africa (MEA) region with several new business wins as the region experiences rapid growth around digital advertising. According to a report by TBWA, the UAE has… Read More
