Shell has placed four WPP agencies on its eight-strong global ‘Creative Agency of the Future’ roster, and appointed WPP’s MediaCom to handle global media planning and buying, following a comprehensive pitch process. The WPP companies on the global roster, which covers strategy and planning, insight-led… Read More
Shell Middle East and its agency M&C Saatchi are looking to change behavior in Saudi Arabia, by encouraging men to become vocal supporters of women driving. Prompted by the scepticism demonstrated on social media when the decree was first announced, M&C Saatchi sought to understand… Read More
GroupM has rolled out viewability standards to support continued investment in digital media. These standards are applicable in all markets that the media holding company operates in, including the Middle East & North Africa region. Viewability, a measure of a digital ad’s opportunity to be… Read More
Shell UAE has appointed hug digital as its digital marketing communications agency across social, content creation and research services. hug digital will be working closely with the Shell brand team, to extend the brand’s reach to the digital realm. The agency looks to deliver a… Read More
