For the retail industry on the whole, 2017 was among the tougher years. There was strain on consumer spending, impacting businesses at large. The changes in Saudi Arabia, among the largest markets in the region, added to this. Saudi Arabia is undergoing transition that while… Read More
Centrepoint is going all out promoting its new brand positioning. The fashion retail brand is spreading the message of ‘show yourself’, which it says is in line with its purpose driven thinking. In its newest brand campaign, the new brand positioning looks to promote confidence… Read More
The Middle East region is know for its year-long sales and shopping festivals. At a time when almost all are offering incredible discounts, brands need to innovate and think of ways to attract shoppers. The latest film from Impact BBDO Dubai for Centerpoint has kept… Read More
Ending a five-year stint with Impact BBDO, where he formed one of the most successful creative partnerships in the Middle East & North Africa (MENA) region with CEO Dani Richa, Fadi Yaish is gearing up for a new chapter in his professional journey. As AM… Read More
Google has introduced a new sequencing feature that enables advertisers to target users with different messages within one overall campaign. The video ad sequencing feature was rolled out last week as part of a campaign created by Impact BBDO to promote the regional ecommerce channel… Read More
