Saudi Arabia’s decision to lift the three-decade old ban on commercial cinemas is expected to bring further growth prospects in its economic landscape. A Kantar TNS study conducted among Saudi residents shows fresh opportunities for marketers to make inroads into the Kingdom, with an impact… Read More
The long history of internet censorship and imposed bans on global sites such as Facebook, Google, Twitter and YouTube among others, has led Iran to develop a unique digital ecosystem comprising both local platforms such as Telegram and global digital platforms including Instagram and WhatsApp.… Read More
When it comes to digital marketing, less is more, suggests Kantar TNS. Rosie Hawkins, Global Director of Client Solutions of the company revealed that just 20 percent of touchpoints in fragmented digital touchpoint world can account for 80 percent of the impact on consumers. This… Read More
The popularity of Instagram and Snapchat has soared in the last two years as people seek out real, personal and ‘in-the-moment’ content, according to a new study of over 70,000 consumers from global research consultancy Kantar TNS. Latest findings from the insights firm indicate visible… Read More
The seismic shift in the way in which brands and consumers relate to each other has unsettled marketeers schooled in classical media. From social networking and mobile commerce, to device proliferation and constant connectivity, the ‘digitization’ of our daily lives has brought a massive change… Read More
Research Consultancy, TNS, has appointed new leadership for its key regional business operations in the Middle East. The firm has promoted Stephen Hillebrand to be the CEO for Middle East region. He takes over from Steve Hamilton-Clark who had been at the helm for the past… Read More
