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Tahaab rais

FP7/DXB Gets Major Wins At Warc Connection Strategy Awards

FP7/DXB Gets Major Wins At Warc Connection Strategy Awards

4 years ago by Sana MahmudAdvertising

UAE has emerged the most awarded country this year at the Warc Prize for Connection Strategy with FP7/DXB standing out with three wins for the region. MEC also got one shortlist but could not make it to the winners list. Warc, a platform observing advertising best practices,… Read More

Tahaab Rais’ Cannes Diary: Learning From Feeling Small & Very Jealous

Tahaab Rais’ Cannes Diary: Learning From Feeling Small & Very Jealous

4 years ago by Tahaab RaisAdvertising

Let’s face it. The MENA region was humbled at Cannes. Despite the wins in Glass Lions and a few Gold Lions amongst others, we fell short of expectations. Many of our expected big bets didn’t convert their potential into Lions and the ones that did… Read More

Tahaab Rais’ Cannes Diary: Day 5&6 – Aim To Be World-Class

Tahaab Rais’ Cannes Diary: Day 5&6 – Aim To Be World-Class

4 years ago by Tahaab RaisAdvertising

The 5th day at Cannes had a pretty rich buffet of talks for delegates to pick and choose from. I was lucky to attend a few and hear about the rest. And I’d highly recommend to agencies to get access to these talks. James Murdoch… Read More

Tahaab Rais’ Cannes Diary: Day 4 – Wide Range Of Emotions

Tahaab Rais’ Cannes Diary: Day 4 – Wide Range Of Emotions

4 years ago by Tahaab RaisContributors

Kim Kardashian spoke about her gaming app and her relationship with Kanye West. Freida Pinto and Chiwetel Ejiofor launched (the very meaningful) #WEHAVEAPLAN Global Goals campaign that is aiming to change the lives of 7 billion people around the world. Sir Martin Sorrell played hardball… Read More

Tahaab Rais’ Cannes Diary: Day 3 – The MENA Lions, Roaring Again

Tahaab Rais’ Cannes Diary: Day 3 – The MENA Lions, Roaring Again

4 years ago by Tahaab RaisAdvertising

It was an insightful day with the relatively smaller agencies in the Audi A, as we watched them speak with a lot more unrehearsed passion and excitement than some well-reputed agencies. More importantly, these talks were about real experiences worth learning from, than theory. They… Read More

Tahaab Rais’ Cannes Diary: Day 2 – Awaiting Better News

Tahaab Rais’ Cannes Diary: Day 2 – Awaiting Better News

4 years ago by Tahaab RaisContributors

Marilyn Manson wants people who didn’t like him to start listening to his music. Adrian Grenier from Entourage believes in exhibiting the social responsibility that comes with being the face of a brand. A couple of very interesting perspectives from . However, the most insightful… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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