UAE has emerged the most awarded country this year at the Warc Prize for Connection Strategy with FP7/DXB standing out with three wins for the region. MEC also got one shortlist but could not make it to the winners list. Warc, a platform observing advertising best practices,… Read More
Let’s face it. The MENA region was humbled at Cannes. Despite the wins in Glass Lions and a few Gold Lions amongst others, we fell short of expectations. Many of our expected big bets didn’t convert their potential into Lions and the ones that did… Read More
The 5th day at Cannes had a pretty rich buffet of talks for delegates to pick and choose from. I was lucky to attend a few and hear about the rest. And I’d highly recommend to agencies to get access to these talks. James Murdoch… Read More
Kim Kardashian spoke about her gaming app and her relationship with Kanye West. Freida Pinto and Chiwetel Ejiofor launched (the very meaningful) #WEHAVEAPLAN Global Goals campaign that is aiming to change the lives of 7 billion people around the world. Sir Martin Sorrell played hardball… Read More
It was an insightful day with the relatively smaller agencies in the Audi A, as we watched them speak with a lot more unrehearsed passion and excitement than some well-reputed agencies. More importantly, these talks were about real experiences worth learning from, than theory. They… Read More
Marilyn Manson wants people who didn’t like him to start listening to his music. Adrian Grenier from Entourage believes in exhibiting the social responsibility that comes with being the face of a brand. A couple of very interesting perspectives from . However, the most insightful… Read More
