Eating a mushroom omelette. That’s where I was when Trump won. I was in a Dubai hotel, munching on eggs and glaring at a screen unveiling the news. Was I surprised? Sure, a bit. While I was more confident that Britain was indeed going to… Read More
Advertising and marketing are perhaps among the most sensitive industries to major events around the globe. Not only do the agency policies get impacted by major global events, but these agencies themselves have the opportunity and the burden to influence these events. This past year… Read More
If there was an award for platforms where the US Presidential Elections were discussed, the winner would be Twitter hands down, or so suggests a Meltwater analysis of all social media posts done in the Middle East & North Africa (MENA) region on the US… Read More
