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Volkswagen Middle East

Volkswagen ME Uses Dynamic Ads To Increase Test Drives

Volkswagen ME Uses Dynamic Ads To Increase Test Drives

4 years ago by Zeba MahmudMarketing

Volkswagen Middle East partnered with Snapchat and Socialize to become an automotive brand outside of the US to test Dynamic ads, by launching the solution in Saudi Arabia. This gave Snapchatters in the Kingdom the opportunity to sign up to test out three iconic Volkswagen… Read More

Volkswagen Employs Humor In New Ad Series Featuring Tech

Volkswagen Employs Humor In New Ad Series Featuring Tech

7 years ago by Sana MahmudAdvertising

If we had to single out the hero in the Volkswagen’s new six-week brand campaign, it has to be tech that has been put at the heart of the message. With renditions employing humor as a mode to resonate with the consumer, the campaigns have… Read More

VW, Twitter, Brndstr Partner To Create Region’s First Auto Bot Service

VW, Twitter, Brndstr Partner To Create Region’s First Auto Bot Service

8 years ago by Sana MahmudDigital

Volkswagen Middle East and Twitter have launched a pilot program featuring a bot service to allow for speedier and more personalized responses to customers. This is the first automated experience developed for the automotive industry worldwide on Twitter’s new Direct Message platform, which was introduced… Read More

Volkswagen Middle East Names Bruno Gisquet As Marketing Director

Volkswagen Middle East Names Bruno Gisquet As Marketing Director

9 years ago by Zeba MahmudMarketing

Volkswagen Middle East has appointed new Marketing Director, Bruno Gisquet, to strengthen its brand positioning in the region. Mr Gisquet will lead and manage the brand development, marketing communication, market research, product marketing and volume planning for the automotive manufacturer in the Middle East. As… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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