As brands set out to compete in today’s cluttered markets, quality lead generation has become an increasingly more complex task. Marketers in turn, want assurances that their advertising is being viewed, in brand safe environments and creating the right impact on the right users to… Read More
The first jury panel has been named for the WARC Media Awards 2017, a global competition rewarding communications planning that has made a positive impact on business results for brands around the world. The Best Use of Data category recognizes the role of data in… Read More
Even as experts from the business, from across the globe, pay close attention to how data can generate more revenue, the examples of those who have truly understood this are few and far in between. Depending on the side of the communication and advertising business… Read More
