The importance of YouTube’s celebrities and vloggers was reiterated when the platform acquired FameBit. In this backdrop, Global Web Index delves further into the significance of content creators. Around a quarter of YouTubers report watching celebrity videos or vloggers each month. Considering the reach of… Read More
Data from Global Web Index shows that one in two YouTubers are watching music videos, with four in 10 watching film trailers and one in four watching news clips. A similar number are watching videos made by brands or videos posted by celebrities or vloggers,… Read More
YouTube has launched a new hub Batala just for female creators from the Middle East and North Africa (MENA) which features more than 100 female creators from the region. Announced during an event in Riyadh, the channel has more than 1,000 videos and is categorized… Read More
Facebook might be the number one platform for all the generations when it comes to membership, but for visitation rates YouTube leapfrogs into top position — the result of many YouTube visitors either not being logged into their accounts, or not being members in the… Read More
Hoping to capitalize on what has been called “the most social” Olympics ever, broadcasters has partnered with major social networks to drive up engagement. Global Web Index data shows that these social networks have significant reach among the Olympic audience. Facebook tops the table for… Read More
Any seasoned marketer knows that video is now proven to be one of the most effective content tools brands have available. Studies show that quality video content brings more people to your site, keeps them there for longer and increases the likelihood that they will… Read More
A month ago, YouTube had announced the Lantern Awards that aims at highlighting the best Ramadan campaigns in 2016 based on an algorithm that takes into account views, engagement and qualitative elements. The Winner of The Lantern Award is VIVA Kuwait for a very humorous two-part series, ‘Where is… Read More
UAE residents spend approximately five hours a day using social media on average and 29% have six to 10 applications installed on their smartphones according to new research from YouGov. The findings, captured amongst over 5,000 residents in the UAE, revealed that the time spent… Read More
As agencies help more brands turn publishers, YouTube seeks to acknowledge their thought process and skill. The YouTube Brand Partner Program developed a YouTube Certification for advertising agencies. MEC is among the early adopters, and a success story to share already comes in ‘MAGGI Diaries’. “The… Read More
As the role that smartphones play in a consumer’s life gets defined by phrases such as ‘attached to my hip’, ‘butler’ and ‘lifeline’, the device has become the companion that people turn to in ‘I-want-to-know’, ‘I-want-to-go’, ‘I-want-to-do’ and ‘I-want-to-buy’ moments throughout the day. To stay… Read More
