3 Requisites For An Effective Video Strategy

With online video’s promise of giving targeted reach and offering results that are accurately measurable, video has emerged as a serious contender for online advertisement budgets As technology and media consumption have seen a considerable change from passive television to viewing video on demand, video advertising… Read More

Video, Viewability & Virality

Why is everyone talking about online video? Simple. More people are watching videos on smartphones. Ad spends on cross-device online video campaigns are growing. All kinds of videos are being watched. Online video is already a naturally engaging format and in the connected age, ‘sugar… Read More