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Zebanomics

Zebanomics: ‘Two’ The Believers…

Zebanomics: ‘Two’ The Believers…

8 years ago by Zeba MahmudAM Editorial

No occasion to celebrate should be wasted, and today we have more than just an excuse. The Arabian Marketer, AM as most of you know it, turns two years old today. In many ways, it seems like only yesterday when we first began work on… Read More

Zebanomics: A Good Bad Year

Zebanomics: A Good Bad Year

8 years ago by Zeba MahmudAM Editorial

Joining the celebrations across the world, the Middle East and North African (MENA) region too bid adieu to 2016, gearing up for 2017. In the last three months, the marketing, media and advertising industry took stock of what 2016 meant for businesses in the region.… Read More

Zebanomics: Social Media In The Middle East – A Royal Affair

Zebanomics: Social Media In The Middle East – A Royal Affair

8 years ago by Zeba MahmudDigital

The influence of social media platforms in the Middle East is growing every day. Not only are we seeing global and local media outlets understand ways in which Middle East rulers and governing bodies are using social media platforms, but we are also seeing people… Read More

Zebanomics: Saudi Arabia – Eyeing A Local Global Balance?

Zebanomics: Saudi Arabia – Eyeing A Local Global Balance?

9 years ago by Zeba MahmudAM Editorial

There is a call for change in Saudi Arabia, in a manner that has hitherto been unseen. Mohammad Bin Salman, son of Saudi Arabia’s King Salman and Crown Prince of the Kingdom, has got the world sit up and take notice of what is being… Read More

Zebanomics: A tete-a-tete of ‘mindsets’ with du’s Hala Badri…

Zebanomics: A tete-a-tete of ‘mindsets’ with du’s Hala Badri…

9 years ago by Zeba MahmudAM Editorial

Have you ever had one of those nightmare, worst-fear-come-true moments? I had one just a few days ago. I was running late for an important meeting, getting hyper and anxious all at once. Being late for meetings in many ways is worse than last second… Read More

Zebanomics: Of New Beginnings

Zebanomics: Of New Beginnings

9 years ago by Zeba MahmudAM Editorial

On January 5, 2016 the Arabian Marketer will turn one. As I reflect back at the year gone, I cannot help but acknowledge the many reasons to be grateful and professionally satisfied for an encouraging beginning. A good year for the industry was a great… Read More

Zebanomics: Yuan Devalue & MENA – Opportunity In Crisis?

Zebanomics: Yuan Devalue & MENA – Opportunity In Crisis?

10 years ago by Zeba MahmudAM Editorial

The global economy is feeling the aftermath of the financial crisis in the world’s second largest economy – China. The Middle East and North African region is not only putting up a brave front but is also exploring any opportunities that can come in the midst of the China crisis.… Read More

Zebanomics: The Stuff That Leaders Are Made Of…

Zebanomics: The Stuff That Leaders Are Made Of…

10 years ago by Zeba MahmudAM Editorial

When I moved from Mumbai to Dubai and started work here, like people from across the world I had a perception of the region and its leaders because of what I had “heard”. Nothing negative, if that’s how it sounds but mostly about how leadership… Read More

Zebanomics: CSR In MENA – Putting Money Where The Consumer’s Heart Is

Zebanomics: CSR In MENA – Putting Money Where The Consumer’s Heart Is

10 years ago by Zeba MahmudAM Editorial

There may be the lesser evolved that still view corporate social responsibility (CSR) as something forced upon corporates or a must-do that has to be tick marked in an annual calendar. However, leaders – both from business arena and of society – in the Middle… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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