The Lisbon International Advertising Festival has introduced the Young Lisbon Category in this year’s festival. This category aims at bringing out the creative side of young advertising students and aspiring professionals under 30 years of age. The submissions are entirely free of cost. For participation,… Read More
Retail brands across the globe are busy planning ahead for the marketing campaigns that will reach out to the world’s 1.57 billion Muslims during Ramadan, the most significant month in the Islamic Lunar calendar. During this period of the year, people’s generosity, spirituality and acts… Read More
Cannes Lions International Festival of Creativity generated a significant amount of conversations throughout the week. Not only from the 13500 registered delegates, attending the Festival in Cannes but also from across the world, people who were tuning into the various events at the Festival. Amid all the… Read More
As creativity and technology sought to work together, platforms such as the Cannes International Festival of Creativity began attracting attention of technology-led media platforms such as Twitter. Twitter officials attend the Festival with the objective to network, meet marketers and know more about trends that are shaping… Read More
For mothers, there’s nothing quite as intimidating as the decision to return to work after taking a break to handle the most important job of all – being a mom. As accomplished professionals, these women have their work cut out for them as far as… Read More
As agencies help more brands turn publishers, YouTube seeks to acknowledge their thought process and skill. The YouTube Brand Partner Program developed a YouTube Certification for advertising agencies. MEC is among the early adopters, and a success story to share already comes in ‘MAGGI Diaries’. “The… Read More
The Tunisian Ministry of Tourism and Handicrafts has launched the second installment of its 2016 tourism campaign ‘Tounes Like’, meaning ‘Tunisia is Yours’. The new message is ‘Chantons la Tunisie’, which translates as ‘Sing Tunisia’. The video created by J. Walter Thompson Tunis features a peaceful message about the country… Read More
In a bid to go all out in making its mark, the Epica Awards has embarked on an advertising campaign, created by Paris-based agency Altmann+Pacreau. The press and banner campaign stresses the fact that Epica is judged by journalists and is therefore the most objective competition… Read More
LinkedIn MENA has appointed Nicolas Roux as its first ever Head of Agencies for MENA’s LinkedIn Marketing Solutions, based out of Dubai, UAE. As is known, the professional social networking platform was recently in news for joining the Microsoft family via acquisition, a move that attracted… Read More
Ramadan is that time of the year when marketers put their best efforts to engage with consumers, especially in the food and beverage industry. It is the time to reconnect with one’s faith and spend time with family and friends. People during this Holy Month generally work… Read More
