Criteo Launches Creative Tech To Optimize Ad Personalization

kinetic-design-main
Industry experts are often asked whether creativity can keep in pace with the evolution in media, especially as marketing technology has sharpened the ammunition available to media, making it more efficient and cost effective. Criteo has attempted to find a solution in Kinetic Design that closes the marketing gap between function and design.

Kinetic Design is a patent-pending ad creation technology that delivers on-brand ads that are contextually optimized for every consumer and rendered in real-time without the need to define ad sizes or layouts upfront. Each client’s brand identity and ad requirements are translated into a comprehensive, machine-based framework that specifies the visual presentation, allowing marketers to drive greater customer engagement and improve reach.

Criteo claims that Kinetic Design can offer an unlimited range of personalization with the ability to generate over 17 trillion visual design variations. This creative capability is offered in addition to Criteo’s product recommendation feature, to tailor ad content to each consumer’s real-time shopping interest. Marketers are now able to manage their message and brand experience across the entire digital experience.

“Kinetic Design allows marketers to achieve a strong brand identity, while still seeing the unmatched performance on which we have built our reputation. The combination of exceptional content and granular personalization with new branding and design capabilities will allow marketers to execute impeccable campaigns,” said Patrick Wyatt, Senior Vice President, Product Management at Criteo.

Unlike many competitors who rely on broad segmentation and historical A/B testing, which can result in outdated approximations, Criteo uses real-time insights to personalize every impression for each individual consumer in a session. With this launch, Kinetic Design is now available to all 13,000 Criteo clients worldwide including in the Middle East & North Africa region.

“Criteo’s creative technology, Kinetic Design, delivers our on-brand campaign messages while personalizing every ad-creative for every consumer wherever they are, creating a positive experience with our brand across every device,” said Carla Greco, Marketing Executive, Made.com.

Kinetic Design is based on a foundation of three core components – composer that allows creative services teams to build a digital design framework for each client; real-time creative optimization that ensures that each visual design is informed by consumer behavior and renderer that makes it possible to dynamically generate the most optimal layout and fit any ad size on any publisher’s inventory around the globe.

Add Comment