For a long time, people talking about artificial intelligence (AI) have been either seen as science fiction fans or scientists studying the far future. However, over the last few months, we have seen an increase in AI discussions within the marketing and ecommerce industry. These… Read More
It has been traditional for the UAE to find one theme that defines much of its activities in the course of a year. The year 2018 was dubbed ‘Year of Zayed’. 2018 marked 100 years since the birth of the late Sheikh Zayed bin Sultan… Read More
Marketers can convert audiences throughout each stage of the purchasing journey if they would effectively address the challenges of these stages. As marketers look for results across various channels, ad budgets have become fragmented. From paid display and social media marketing to content and SEO… Read More
Criteo is adding Manage and its customer acquisition mobile app solution to its existing app business, strengthening its end-to-end advertising solution. This acquisition will enable addressing the entire consumer journey from awareness and consideration to conversion, the ad tech company said. Manage’s performance-based in-app advertising… Read More
Brands are gearing up to connect once again with consumers in the region, during Ramadan. And online would continue to be an important medium this year as well. Criteo has looked at some past data to reflect on consumers’ online spending behaviors during the holy… Read More
Criteo has made two management changes in the Middle East & Africa (MEA) region in order to strengthen its leadership team. Michele Iozzo has been named the Managing Director for MEA, while Alexander Gösswein will take over the new role of Managing Director for the… Read More
As online shoppers change habits, online stores have to keep evolving to stay in pace. Keeping in mind how data alliances can help retailers meet customer expectations, Criteo outlined trends that will shape up the online marketplace and the marketing industry itself in 2018. Reiterating… Read More
Marketers are transitioning from creative content produced by humans towards content produced by machines. They plan to use machines to automate the personalized delivery of creative content through online advertisements, for individual consumers. In a Criteo-commissioned IDC study, the implication for this reiterates the role… Read More
Brands and retailers not only realize the potential of data, but also view collaboration and pooled assets as a way to better meet customers’ needs, drive value and compete. This has been among the key messages for companies in the ecommerce domain for 2017, including… Read More
In comparison to the 94 percent increase recorded in online sales on Black Friday in 2016, in the Middle East & Africa (MEA) region, this year there was an increase of 179 percent from the October average. These numbers from Criteo further vindicate that ecommerce… Read More
