Dell Technologies and Microsoft are collaborating to deliver a joint Internet of Things (IoT) solution designed to help vertical customers simplify deploying their end-to-end IoT solutions, from the edge to the cloud. The combination of Microsoft Azure IoT applications and services, VMware Pulse IoT Center… Read More
The tremendous opportunity for businesses in the United Arab Emirates, Saudi Arabia and United Kingdom to position themselves as world leaders in cognitive technology, a critical component of the USD 15.7 trillion AI industry, will be discussed in-depth at an expert roundtable to be held… Read More
Organizations across the globe are transforming their networks with intelligent automation, programmable optics and advanced analytics capabilities to be able to adapt and respond dynamically to changing market demands. Understanding the critical role automation plays in responding to future business and market changes, Ciena commissioned… Read More
The UAE Organizing Committee for the 24th World Energy Congress (WEC) has appointed Hill+Knowlton Strategies to support the strategic communications and international public relations for the 24th WEC, taking place from September 9-2, 2019 at the Abu Dhabi National Exhibition Centre (ADNEC). The WEC is… Read More
Mai Dubai, the Dubai based bottled water company, has appointed TBWA\Raad as its lead creative agency of record after a competitive pitch process that included several leading agencies in the Middle East. The new partnership will come into effect this month and will see TBWA\Raad… Read More
The region’s own cab hailing digital service, Careem, has initiated a pitch to review its creative duties. While Careem officials did not respond to Arabian Marketer’s queries, well placed industry sources indicate that the pitch is in advanced stages. Sources also state that J. Walter… Read More
Following its recent launch in Beirut, PHD is now setting up operation in Cairo, Egypt. Located in the central district of Zamalek, the new agency is the network’s fifth location in the Middle East including Dubai, Abu Dhabi and Riyadh. As per the Omnicom Media… Read More
Google has launched Maharat min Google’, a free digital skills-building program in Arabic, in an effort to help people in the Middle East & North Africa (MENA) region find jobs, advance their careers or grow their businesses. Based on a blended learning model, ‘Maharat min… Read More
The Middle East Public Relations Association (MEPRA) has formed partnerships with the National Media Council (NMC), PRWeek and the Arthur W. Page Society for the fourth Leadership Majlis, a communications conference in Abu Dhabi. The event, which will be held on May 10, 2018 at… Read More
The Roads and Transport Authority (RTA) in Dubai intends to broaden the scope of the trial operation of ‘Bus on Demand’ service to include the Dubai Media City as of April 15, 2018, free of charge, for three months. The service is part of RTA’s… Read More
