Effective Measure has taken a closer look at the online business platforms in the GCC region for the month of April. The process took into consideration the sites that were tagged with the Effective Measure tracking code as measured by unique browsers on both PCs… Read More
Omar Tom, Strategic Planner at Leo Burnett Dubai, Elie Raad, Branded Content Manager at AMS and Levent Donertas, Digital Account Executive at TBWA\RAAD are the three lucky winners of IAA’s 2017 #IAATICKETTOCANNESLIONS competition. The winners were selected based on their originality, creativity, passion and personal… Read More
Dulsco has appointed a consortium of eight WPP companies, led by J. Walter Thompson, for a complete brand revamp. The more than 80-year-old Dubai based and founded company, with over 12,000 employees that operates across HR Solutions and Waste Management, has set new and aggressive… Read More
LinkedIn has appointed Ziad Rahhal as Head of Marketing Solutions for the Middle East & North Africa (MENA) region. The appointment comes off the back of the news that LinkedIn has hit the 500 million members mark across 200 countries, including 22 million members in… Read More
BBC Worldwide has concluded several deals with broadcasters across the Mediterranean and Middle East for its catalogue of natural history and factual content. This includes a deal with MBC Group’s (UAE) digital service Shahid, where the series Planet Earth II will be premiered along with… Read More
Tablet fatigue is a trend that Global Web Index has been tracking for some years now and, recent data from the company shows that it’s clear that internet users are not only failing to purchase new tablets, but that many existing tablet users are choosing… Read More
In order to bring in higher levels of measurability for its clients’ digital activities and enhance marketing performance, Omnicom Media Group (OMG) is extending its international partnership with digital analytics company Moat to the Middle East. The decision is the latest move by OMG MENA… Read More
Viu, PCCW Media’s OTT video service, has hit 6 million monthly active users (MAU) across its markets in March this year. The company claims that this represents a 50 percent growth from its four million in November 2016. Since launch in October 2015, Viu has… Read More
The industry’s key decision makers will gather for the fifth edition of the ArabNet Digital Summit – counted among the region’s most influential conference for digital business and innovation – on May 16-17, at the Madinat Jumeirah Conference and Events Center in Dubai. For the… Read More
Discovery Communications has engaged with interconnection and datacenter company Equinix to implement an Interconnection Oriented Architecture (IOA) that will enable the company’s digital business to be a fully cloud-based, distributed model. By co-locating the company’s IT infrastructure in Equinix International Business Exchange (IBX) datacenters, Discovery… Read More
