As another year of opportunities and challenges nears its end, The Arabian Marketer (AM) is taking a look at the industry captains who have made a difference to the marketing and advertising business in the Middle East and North Africa (MENA) region. AM has launched… Read More
Mövenpick Hotels & Resorts has refreshed its brand identity in order to reflect the quality, relaxed confidence and amiable efficiency of today’s Mövenpick. London’s strategic brand design agency Bulletproof was briefed to create the new visual identity, and went back to Mövenpick’s roots for inspiration.… Read More
LINET, an European manufacturer of hospital and nursing beds as well as intensive & long-term care facilities, has appointed Blue Apple as its PR and social media agency for the UAE. Blue Apple takes up the post with immediate effect. Jiří Plecity, Managing Director, LINET… Read More
For the eighth season, Publicis Groupe’s Maurice Lévy is back to wish the employees of the Groupe a happy new year through yet another entertaining video. This year, as his announced retirement date is on the horizon in May 2017, Publicis thought it would give… Read More
Funded by The Coca-Cola Foundation, the AED 2.3 million partnership between Cass Business School and The Coca-Cola Foundation will support four women MBA scholars with exceptional potential to lead global women’s leadership development efforts. Scholarship recipients will be drawn from each of Cass Business School’s… Read More
Argentinian director and cinematographer Dario Sabina has relocated to Dubai to work with film and content production company Baroque Film. The director, who merges storytelling, beauty and comedy within his body of work, will be working alongside Lorenzo Bassano, the head of Baroque Film, and… Read More
The Dubai Lynx International Festival of Creativity has named Coca-Cola Middle East as the 2017 Advertiser of the Year. The Award is presented to advertisers in the Middle East & North Africa (MENA) region who have set themselves apart through their innovation and bravery in… Read More
Mobile device adoption in the workplace is not yet mature, states a recent survey from Gartner. Although 80 percent of workers surveyed received one or more corporate-issued devices, desktops are still the most popular corporate device among businesses, with more than half of workers receiving… Read More
Observing Martyrs Day followed by UAE National Day celebrations, The Arabian Marketer website will not be updated till December 4…AM wishes the rulers and people of UAE a very happy 45th National Day.
eSports may still be in its infancy, but this form of entertainment has been quick to make its mark – around 23 percent of online Millennials engaged with eSports last month. In fact, two thirds of the eSports audience overall fall within the Millennial generation.… Read More
