TCL, a global TV brand has set a global partnership with the highly anticipated Hollywood movie “Mission: Impossible – Rogue Nation,” starring Tom Cruise which recently released on July 31st, 2015 in the United States. TCL is now engaged in a global promotional campaign with… Read More
du Live! in association with HTC, which is the official smartphone partner, is going to start the pre-sale of tickets for Dubai Music Week on August fifth and sixth. The telecom provider will also launch a number of contests for customers to win tickets to… Read More
Sojern, a performance marketing platform for travel brands latest Q2 Global Travel Insights Report shows that post Ramadan, there is an increase in travel with the average regional week-on-week travel intent peaked at 180 percent in the Middle East. July 16 was the heaviest travel… Read More
BPG Cohn & Wolfe has been appointed by the Emirates Airline Festival of Literature as its regional Public Relations agency to promote the literary event. The Emirates Airline Festival of Literature is part of the Emirates Literature Foundation under the Chairmanship of HH Sheikh Ahmed… Read More
T-PayTM, the first open mobile payment platform in the Arab region launched by ArpuPlus, has revealed that its business has seen a 62-fold growth in revenue last year. The UAE, Saudi Arabia and Egypt have been leading the pack, currently generating over half of the… Read More
Cheil Worldwide, the marketing solutions company headquartered in South Korea, has announced the appointment of Aaron Lau as President of International. Mr Aaron has served as the President & CEO of Cheil Greater China since 2012 and has grown the China operations into a 1,400… Read More
J. Walter Thompson Beirut has won the account of “Roadster Diner”, with immediately effect. The agency will work with Roadster Diner in the development of a strategic and creative platform for the brand’s corporate and tactical campaigns through innovative communication-based business solutions, across multiple channels… Read More
Kaspersky Lab hosted a series of roadshows across the Middle East and North Africa region aimed at helping local partners protect their current investments and focus more on driving business growth. Held over a period of one month and hosted across eight key cities in… Read More
RECMA has named Vizeum as the world’s fastest growing media network in its Overall Activity Billings 2014 report published this week. Across the sixteen global agencies assessed by RECMA, Vizeum increased activity billings year-on-year by +29.1%, over 9% more than the second ranked agency. The… Read More
Service providers across EMEA have urged to accelerate and bolster their Internet of Things (IoT) infrastructure readiness in order to better innovative and deliver customer-centric services. According to Cisco, 50 billion devices and objects could be connected to the Internet by 20201. By then, IDC predicts… Read More
