Business decision makers consider their time at the airport as being a period of ‘still-time’ providing a rare window of opportunity for business to business (B2B) brands to connect with this business audience. This was highlighted in JCDecaux’ study ‘Airports: Open for Business’. The study… Read More
Talkwalker, a social listening and analytics platform, is offering brands and agencies AI-powered video analytics. According to the company, this, combined with its social media analytics and image recognition, can discover up to “3x the number of brand mentions”, providing clients with a 360° view… Read More
The authenticity of consumer goods in the UAE is under the spotlight with Japan External Trade Organisation (JETRO) and Middle East Intellectual Property Group of Japan (ME-IPF) combining efforts to quash the trade of counterfeit products. Following the seizure of more than 25 million fake… Read More
Millennials in the UAE are eyeing property in a big way in the year ahead. This was highlighted in a study by dubizzle Property, implying the need for real estate and property brands in the UAE to ensure their marketing strategies are skewed towards the… Read More
With an active small and medium-sized (SMB) advertiser base that has significantly grown since the start of the year, Twitter is launching its self-serve ads platform in the Middle East & North Africa (MENA) today for SMBs by offering a new payment method via credit… Read More
Investments in technologies enabling smart cities in the Middle East and Africa (MEA) region is expected to hit the USD 2.30 billion mark by 2021 as per estimates from International Data Corporation (IDC). Given that large funding is needed to build smart cities, public-private partnerships… Read More
Even as podcasts are becoming popular with substantial demand from the general audiences, they are not “posing a major challenge to radio” as a popular medium as claimed by many in the electronic media, said a senior official of Arabian Radio Network (ARN). Mahmoud Al… Read More
The 18th Arab Media Forum (AMF) concluded last week in Dubai. Hosted at the Dubai World Trade Centre, the two-day event kicked off on March 27, 2019. Much was discussed at the forum which social media, and its impact and changes, once again dominating several… Read More
French automotive manufacturer, Groupe PSA, has selected independent creative shop, Science & Sunshine, to handle creative for Peugeot in the Middle East after a long pitch process involving several agencies. The Peugeot account is a significant win for Science & Sunshine, which turns three in… Read More
Emaar Malls has appointed Emaar’s Chief Strategy Officer Hadi Badri as the Chairman of the Board of Namshi. Namshi is the online fashion marketplace that was fully acquired by Emaar Malls recently. Emaar Malls will be establishing a new Board of Directors for Namshi, consisting… Read More
