Google announced today its support of AI initiatives and solutions in research and sustainability in the UAE in collaboration with Mohammed bin Zayed University of Artificial Intelligence’s (MBZUAI) campus, Department of Municipalities and Transport in Abu Dhabi and the Ministry of State for Artificial Intelligence,… Read More
Spark Foundry MENA, a leading advertising agency under Publicis Groupe, has signed on to continue their years-long partnership with the Department of Culture and Tourism – Abu Dhabi (DCT). Publicis Groupe created Majlis@Publicis, an exclusive business solution honouring the cultural heritage of the nation and… Read More
Marketing communications agency, Jam is realising its expansion plans into the UAE market, having been appointed by Dubai based, IRE Oil & Gas FZE – a leading supplier to the international oil and gas industry. Following a global, competitive pitch, Jam was awarded the contract… Read More
Technology company, Mondia, which specializes in the marketing and distribution of digital content, has partnered with Jawwal, Palestine’s mobile operator, to launch a fully branded entertainment portal called Jawak Jawwal. The new fully branded entertainment portal is expected to become the main destination of entertainment… Read More
It all started with a question from the creator of the Fine Guard Reusable Protective Mask, asking, “Did you know disposable face masks don’t degrade?”. This was the brief that ignited Horizon FCB Dubai to create a campaign to say, yes, we are all concerned… Read More
Consumers’ attention across the globe has turned from outward spaces to the internal spaces of the home, as we all start operating daily lives within four walls and within the confines of technology – such as our work, communication with others, etc. But what we… Read More
Instagram has teamed up with TBWA\Raad for its new campaign, #Stopfoodwaste, that aims to address the problem of food wastage during Ramadan. Using the brand’s latest augmented reality (AR) technology, TBWA\RAAD created a filter that allows people to create Ramadan meals with minimal leftovers. Hosted… Read More
Ramadan was always a busy period for social media platforms as consumers take to it for entertainment and information. In COVID-19, the trend perhaps has gone a notch up. Some user behavior on Twitter shows that consumers are still engaging on TV series, resulting in… Read More
Volkswagen Middle East and The Walt Disney Company Middle East have announced a 2020 collaboration in celebration of Pixar Fest –the 25 Year Anniversary of Pixar. This follows their 2019 joint campaign. As the two brands focus on bringing a touch of magic to families… Read More
In line with the BMW brand’s major expansion and involvement in the world of computer, online and simulation games, BMW Group Middle East has announced the launch of its local initiative, Battle of The Gamers eSport tournament. This project is the first of its kind… Read More
