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Author: Asma Wangde

Accenture, GITEX Partner Again For Digital Transformation

Accenture, GITEX Partner Again For Digital Transformation

7 years ago by Asma WangdeAM Tech

Accenture has extended its agreement with Dubai World Trade Centre (DWTC) to serve as the Exclusive Digital Transformation Partner of GITEX Technology Week, marking the fifth consecutive year that Accenture will hold the role. At the event, which runs from October 6–10, 2019 at DWTC,… Read More

The Most ‘Sought After’ Skills In MENA

The Most ‘Sought After’ Skills In MENA

7 years ago by Asma WangdeAdvertising

Sectors such as marketing, hospitality & entertainment, business consultancy and banking & finance are looking are on a hiring spree of sorts, according to a Bayt.com and YouGov survey. The research conducted in the Middle East & North (MENA) region indicated that advertising, marketing and… Read More

Why ‘Digital’ Is High On Financial Brands’ Agenda

Why ‘Digital’ Is High On Financial Brands’ Agenda

7 years ago by Asma WangdeDigital

Three out of four bank customers in the UAE prefer online banking over traditional bank visits, with majority visiting banks lesser and lesser. This is according to a study commissioned by Banker Middle East Industry Awards, a banking and finance event in the MENA region,… Read More

Zain, Microsoft Team Up For Digital Transformation In Kuwaiti SMEs

Zain, Microsoft Team Up For Digital Transformation In Kuwaiti SMEs

7 years ago by Asma WangdeAM Tech

Zain and Microsoft have entered into a partnership to accelerate digital transformation among its small and medium-sized enterprise (SME) customers, through the provision of trusted cloud services. The partnership will allow existing Zain customers to benefit from launch offers and special promotions while connecting Kuwait’s… Read More

Majid Al Futtaim Stresses On ‘Experiences’ In Loyalty Building

Majid Al Futtaim Stresses On ‘Experiences’ In Loyalty Building

7 years ago by Asma WangdeMarketing

Using “collective experiences” as the calling card, Majid Al Futtaim has launched a new app-based lifestyle rewards program, Share that allows customers to earn and spend points at 2,300 outlets in its 16 shopping malls and 11 hotels in the UAE. Share was conceptualized from… Read More

71% Of UAE Residents Trust IoT Technology: Research

71% Of UAE Residents Trust IoT Technology: Research

7 years ago by Asma WangdeAM Tech

The UAE has far higher levels of trust in Internet of Things (IoT) technologies, such as smart home devices and wearables, compared to Europe, according to research commissioned by global cybersecurity leader Palo Alto Networks. The research shows that 71 percent of respondents in the… Read More

Snapchat Continues To Add To ‘3D’ With Camera Mode

Snapchat Continues To Add To ‘3D’ With Camera Mode

7 years ago by Asma WangdeDigital

Snap Inc. has launched the 3D Camera Mode on Snapchat. The platform explains the new feature will allow Snapchatters to create Snaps that change in perspective depending on how users view them on their phones. “With the introduction of depth and interaction, Snaps can capture… Read More

Chinese ‘Tuzki’ Stars In Dubai Tourism’s Latest Campaign

Chinese ‘Tuzki’ Stars In Dubai Tourism’s Latest Campaign

7 years ago by Asma WangdeDigital

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) and Turner Asia Pacific have created a digital campaign starring the popular Chinese emoticon ‘Tuzki’. This is part of Dubai Tourism’s efforts to increase tourist traffic to the emirate from China. Citing China as one of… Read More

Etihad Airways Revamps Digital Presence

Etihad Airways Revamps Digital Presence

7 years ago by Asma WangdeDigital

Etihad Airways, the national airline of the United Arab Emirates, has re-launched etihad.com, as part of simplifying the online customer journey. The refreshed website is now live globally on all Etihad’s site editions in 16 languages. “Enhancing the guest experience is at the heart of… Read More

Du Becomes First VMware Verified Cloud Provider In MENA

Du Becomes First VMware Verified Cloud Provider In MENA

7 years ago by Asma WangdeAM Tech

du, from Emirates Integrated Telecommunications Company (EITC), has taken a leap in the cloud arena by becoming the first cloud provider to be VMware Cloud verified in the Middle East & North Africa (MENA) region. This accreditation implies du’s ability to support and drive cloud… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.arabianmarketer.ae and monthly print magazine The Arabian Marketer.

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