Mercedes-Benz has achieved the biggest improvement in brand health among women in Saudi Arabia since the royal decree enabling women to drive in the Kingdom of Saudi Arabia. Six months after the lift on the driving ban was announced, according to data from YouGov BrandIndex,… Read More
its. Communications, a marketing and advertising agency operating in Lebanon and the Arab region, has added two departments — its. Stories and its. Health, which will be dedicated to TV production and health awareness services respectively. its. Stories specializes in video production through web services,… Read More
A total of 26 entries are competing for the metal in the Healthcare category at the Dubai Lynx International Festival of Creativity. The Classic Partnership Advertising Dubai has nabbed around 12 places in the shortlist for its work done for Dubai Health Authority, Medcare Women… Read More
Geometry has appointed Julián Hernández as its new Executive Creative Director in Dubai. Mr Hernández joins the Dubai outfit after two and a half years as Geometry Hong Kong’s ECD, with responsibility for inspiring and mentoring the creative team to ‘think big’ as the agency… Read More
The Print & Publishing category at the Dubai Lynx International Festival of Creativity will see 21 entries compete for the final metal. With three entries each from TBWA\Istanbul and TBWA\Raad, the agency has taken up six places in the shortlist. Memac Ogilvy Manama, J. Walter… Read More
TBWA\Raad has managed to get four out of the six shortlists in the Mobile Lynx category at the Dubai Lynx International Festival of Creativity. All the shortlists are for its entry ‘The Promoticon’ for McDonald’s. FP7/Riyadh’s work for Al Rajhi Bank has also made it… Read More
Of the 26 entries shortlisted in the Film Lynx category at Dubai Lynx International Festival of Creativity, FP7/ Cairo has seven shortlists for its work done for McDonald and EG Bank in Egypt. TBWA\Raad Dubai’s work done for AWR Arabian Automobiles and Nissan Saudi Arabia… Read More
VOX Cinemas has signed an exclusive distribution deal with Myrkott, the Saudi production company behind YouTube animated series ‘Masameer’ that has attracted more than 700 million views across social media. The development marks the first of its kind deal with a Saudi production company and… Read More
Virgin Mobile KSA, a mobile virtual network operator in Saudi Arabia, has claimed to be the fastest growing telecom service provider in the KSA. As per company officials, its subscriber base has reached over 2.8 million by the end of 2017 and it is further… Read More
Sharjah Media City (Shams), a free zone hub for innovation, Zoo Digital, a provider of localization and digital distribution services for the entertainment industry, and Olive Digital, a digital consulting agency, have entered an agreement to bring localization and digital distribution services to the Middle… Read More
