K9 friends’ is a non-profit dog-shelter based in Dubai that works towards helping lost/street dogs. The aim of the agency is to reunite these lost dogs to their owners or take care of these dogs until a home is found for them. Furthering on this attempt, they have launched a ‘Talent for hire’ program for street dogs, encouraging brands to use these dogs in their respective ad campaigns. This concept is also publicized by their recent ad, which shows how the street dogs both ‘old’ and ‘not so good looking’ have their profiles prepared for the ‘Talent for hire’ program. The ad ends by showing how brands like ‘Freedom Pizza’ and ‘VIVA Magazine’ have embraced this concept by using these dogs in the promotion of their brands.
K9 friends’ has been involved in aiding street dogs for almost 18 years, and their most recent attempt highlights the groups creativity geared towards this good cause. The ad is surely going to encourage UAE residents to be more respectful towards the animal termed as ‘man’s best friend’.
Credits:
Advertising Agency: Saatchi & Saatchi, Dubai, UAE
Executive Creative Director: Richard Copping
Creative Director / Copywriter: Andy Daniluc
Creative Director / Art Director: Ion Cojocaru
Photography: Litematter
Retouching: Ahmed Kunamed / Litematter
Digital Art Director: Adrian Voros
Web Development: Biju Varughese, Ziad Jarbou, Muaath Ali
Designers: Alan Hong, Gokuldas Koothoor
Account Director: Sumir Ganguly
Production Manager: Ali Zayat
