Deerfields Mall has awarded its digital duties to Hug Digital. The agency will be responsible for all content creation and community management across social media assets for Deerfields Mall and its retailistic commercial investments- ADL, Saraydan Cafe, Deerfields Nursery, OXXO. Hug Digital will also be… Read More
Mothers across the world are the same in many ways. In a film that reminds viewers of the things that moms do when one lives abroad, NGO SOS Children’s Villages and TBWA\Raad attempt to invoke the parent-child emotion in viewers. The ad shows children with different nationalities acting out the ‘universal actions’… Read More
Government authorities in the Middle East and North Africa (MENA) region are ensuring that they are reaching consumers with their various messages and endeavors. This is reflected in survey done by Northwestern University in Qatar and Doha Film Institute that shows that government’s share of… Read More
Another week, and another mishap. This time the location is Lahore, Pakistan. The tragic incident involved a suicide bomber detonating himself just meters away from children’s rides in the Gulshan-i-Iqbal park. Reportedly, this resulted in at least 70 deaths and several others were left injured.… Read More
BMW has recently initiated a film series in an attempt to highlight the nature of contemporary arts and culture in the Middle East. The series will attempt to capture the works, interactions and inspirations of different artists from Middle East. “The BMW Group has been… Read More
Emaar Misr has parked its digital mandate with Hug Digital. The agency will now be responsible for the brand’s digital needs for its corporate and real estate development. Even as more details could not be ascertained while filing the report, company sources have confirmed the development… Read More
Horizon FCB has launched a campaign to support ‘The Cause’ project, which aims to spread awareness about autism and gather donations. For this campaign, Horizon FCB crafted an idea that involved changing the color of the previous Kuwait flag from red to blue, to represent… Read More
The ironical week comes to an end, where world’s happiness day was celebrated with hashtags such as #InternationalDayOfHappiness and #اليوم_العالمي_للسعاده only to be followed by the unfortunate crash of Fly Dubai plane while attempting to land in Russia killing around 62 passengers and crew members.… Read More
The recently held Apple’s iPhone SE launch event was largely put together for Apple to discuss its new products, but one of the main highlights turned out to be issues surrounding Apple’s technology and its ongoing fight with the FBI over its iPhone security. Tim… Read More
The online streaming market in the Middle East and North Africa (MENA) region promises to be an interesting area to watch out as the region shows strong consumption for online videos. Earlier in the year, local players rolled up their sleeves to face increased competition… Read More
