The Sharjah Publishing City (SPC) and the Sharjah Economic Development Department (SEDD) have signed an agreement to launch a new dual trade license system for businesses operating in SPC. The dual license will grant companies two different approvals — the first is issued by the… Read More
Abe Shady Aboul Naga, a senior digital media executive in the regional media industry, has joined the regional leadership team at Vuclip. Viu, from Vuclip and PCCW Media, is an OTT service across South East Asia, the Middle East and India entertaining millions of consumers… Read More
Audi Middle East has appointed Carsten Bender as Brand Director. Operating from the AVME regional office in Dubai, Mr Bender will be responsible for driving the growth across 11 countries in the GCC and Levant for the Audi brand. Key to this will be to… Read More
Dentsu Aegis Network is expanding its operations in the Middle East and North Africa (MENA) with the launch of a new office for Merkle, a technology-enabled, data-driven performance marketing agency that it had acquired last year globally. In MENA, Merkle will be led by Rudy… Read More
Watermelon Communications, a marketing and communications agency in the region, has forged an alliance with 3AW, a global network of independent full-service communication agencies. At present, Watermelon is the only GCC entity in this network. The 3AW network has its roots in the United States,… Read More
If it is FIFA World Cup time, chances are people have significantly altered their schedules and routines to ensure they catch the games live at home or with friends or at bars — anywhere but the road. This trend may vary from market to market… Read More
As the last leg of Ramadan is underway, there are 10 days to go to submit entries for the Lantern Award by YouTube. The award that recognizes advertising campaigns during Ramadan and Eid Al Fitr returns for the third year. An algorithm will determine the… Read More
Real estate marketing and advertising company, J Group, has created ‘Jaizer’, a platform that connects social networking and real estate advertising. The initiative recognizes the importance of social networking in conjunction with marketing and advertising. Dr Habib Hammoud, the director of J Group, explained that… Read More
Dentsu Aegis Network MENA has appointed Soha Aoun as HR Director. The development takes place as Nick Seruwagi relocates to take on a new role within the network. Reporting to Tarek Daouk, CEO Dentsu Aegis Network MENA, Ms Aoun will become a member of the… Read More
Following a multi-agency pitch earlier this year, Socialize has been awarded the digital communications and social media mandate for Sony across the Middle East and Africa (MEA) region. Socialize has been tasked with increasing awareness and interest around Sony’s products across televisions, audio, digital imaging,… Read More
