The ‘e’ in front of esports implies that it’s in a different category altogether, with a separate audience and a separate culture. But eight in 10 esports viewers are already watching ‘traditional’ sports, showing that most esports viewers see it as an addition, not a… Read More
Sheikha Bodour Al Qasimi, Founder and CEO of Kalimat Group highlighted the significant role played by literature in enhancing dialogue between the world’s cultures, and the role of children’s books publishers in building young generations who are capable of understanding other cultures. “Literature has the capacity… Read More
In conjunction with the launch of the National Month of Reading in the UAE, which falls in March every year, the National Library Sector at the Department of Culture & Tourism Abu Dhabi (DCT Abu Dhabi) has issued the criteria for publishing programs and projects.… Read More
There are 22 entries in all that have made it to the shortlist in the Print & Outdoor Craft Lynx category at the Dubai Lynx International Festival of Creativity. Of these, Memac Ogilvy Manama has six of the shortlisted entries for the work done for… Read More
Since 2015, there’s been a big uplift in the number of millennial mothers carrying out brand-related activities on Facebook, Twitter and Instagram. It’s now over half who are following new brands, visiting their pages or asking them questions on these platforms – up from less… Read More
Ford Motor Company has begun the inaugural session of Ford Driving Skills for Life for Her, a special variation of Ford’s global safe driving program for teens and new drivers, in Saudi Arabia. Ford Driving Skills for Life for Her, in partnership with Effat University… Read More
GlobalWebIndex (GWI) looks at what impact cinema ads have on Cinemagoers, described as internet users who visit the cinema at least once a month. One in five Cinemagoers, as per GWI discover brands through cinema ads. They make an impact on old and young alike;… Read More
During the 2018 Academy Awards this weekend, social media is expected to be awash with #Oscars as internet users take to the platforms to follow and participate in the chat. Of all the topics tracked by GlobalWebIndex, ‘cinemagoers’ are most likely to be posting opinions… Read More
Volvo Cars has been recognized by the Ethisphere Institute, a player in defining and advancing the standards of ethical business practices, as a 2018 World’s Most Ethical Company. This is the second consecutive year that Volvo Cars has received this recognition. 135 companies have been… Read More
Amazon has achieved the biggest improvement in positive consumer brand sentiment among UAE retailers, while newly acquired Souq debuts in the country’s top five most positively perceived retail brands for 2017, according to the latest data from YouGov’s daily brand tracker, BrandIndex. Records for the… Read More
