Vuclip, a PCCW Media company, unveiled its first new Saudi Original ‘Hob El Tayebin’, a family comedy featuring Saudi social media stars. The show takes its audience back in time through the stories of an elderly father and his advice to his son in the… Read More
Teenagers are far more critical users of social media than they are credited for, and need to be better supported in reaping the benefits of social media. A study from the University of Birmingham closely studies teens’ online habits, finding that young people are not… Read More
With their high-end PS4 Pro and Xbox One X consoles on the market, Sony and Microsoft are looking to capitalize on an enthusiast audience happy to upgrade their hardware for incremental increases in performance. What proportion of console gamers are most engaged with their device?… Read More
Close on the heels of partnering with Arab Health Exhibition 2018 as its business magazine partner, Forbes Middle East is now preparing to host a forum to further delve into the multibillion-dollar healthcare industry. To be held in March 2018, the event aims to bring… Read More
Alongside the game, the Super Bowl commercials have become a cultural phenomenon, allowing brands to create buzz and conversation around the world. TV is undoubtedly still one of the most efficient ways to raise brand awareness, however, what really sets winners apart from losers remains… Read More
Overall, search engines and TV ads remain the most important brand discovery channels for millennials, as they do for Gen Xers or Baby Boomers. But it’s in looking at the over-indexes where it is evident how third-party digital content sources differentiate millennials from older generations.… Read More
As Twitter Moments gains traction, and the micro-blogging platform has worked towards the addition of newer, more premium inventory, it has looked for newer ways for its monetization as well. In line with this, Twitter had introduced In-Stream Sponsorships last year and has now added… Read More
To consume video or audio based content online, millennials are primarily choosing a mobile over PCs/laptops. This lead is greatest for watching video clips (e.g. through social media apps or YouTube), where the convenience of mobiles is trumping larger-screened devices (despite the latter providing a… Read More
PRCO Dubai has been appointed as the GCC Public Relations representatives for Rome Cavalieri, a Waldorf Astoria Resort. “We are excited to start this new chapter with PRCO Dubai and look forward to bringing the splendor and sophistication of our hotel to the GCC with… Read More
RBBi has appointed Caroline Dickin as CEO. The Middle East based usability & digital marketing agency is supporting the appointment with an organizational transformation for its long-term growth strategy. Ms Dickin will also be working with a freshly structured leadership team including Andrew Tonks, Minesh… Read More
