The Condé Nast Luxury Conference, to be held in Oman on April 5-6, 2017, has been dubbed as a new chapter in the development of Oman’s luxury, fashion and retail industries. Key bodies in the event, that is one of the most significant marketing efforts… Read More
Best Book Briefings has named Dubai-based Centric DXB as its digital agency of record (AOR) for the digital go-to-market strategy in North America and Europe. “We chose Centric DXB for their expertise in performance led digital marketing that has helped reputable companies launch their extensions… Read More
Mobiles have become critical to the daily digital lives of the 16-24s. Data from Global Web Index shows that practically all 16-24s own a smartphone now, and by some distance this group identifies mobile as its most important device. Arguably most significant, however, is that… Read More
InSkin Media, the advertising technology business that develops various brand advertising formats, reported a successful first six months of its business in the GCC region, since the London-based company launched its Dubai office in October last year. The industry’s hunger for innovative, user-friendly formats in… Read More
As the world of social media and sports come closer, Facebook has scored a big deal that allows it to stream live Major League Soccer (MLS) matches on the platform. As Global Web Index data shows, such a deal could bring clear benefits to both… Read More
Digital consumers around the world prefer to consume TV content and this behavior continues with the varied options of on-demand or streaming or the traditional broadcast television route. The challenge with the former is that advertisers still do not have the best routes to approach… Read More
In a move to strengthen its position in global mobile programmatic, InMobi, a global mobile advertising platform, has appointed Stuart Bartram as VP of Brand Solutions and Programmatic across Asia Pacific, Middle East and Africa (APMEA). Based in Australia, Mr Bartram brings a wealth of… Read More
What are internet users’ habits when they look for advice choosing medicines or drugs for everyday ailments such as sore throats and headaches? Data from Global Web Index indicates that the majority still look to GPs, pharmacists and friends/family, but a considerable amount are now… Read More
Unilever has launched Forsaty, a campaign that seeks to discover the next female vlogging star in the GCC region in partnership with global video-sharing platform YouTube. The two-month campaign will reward one up-and-coming vlogger with a cash prize of USD 35,000 and a one-year contract… Read More
The connection between Premier League club Arsenal FC and Emirates Airlines is arguably one of most recognized and powerful partnerships in sports. And, as Global Web Index data shows, it is one which is built on solid foundations. Among those internet users who identify as… Read More
