Making Programmatic Personal

In the Middle East and North Africa (MENA) region, programmatic has grown to be more a buzzword. From merely collating data around customers to serve relevant ads, programmatic has also become personal as it is about getting the right message, to the right audience, in… Read More

SMG Cairo Retains Savola

Following a six-way pitch process, Starcom Mediavest Group has retained the Savola business in the Egyptian market, an account it has held since 2012. The assignment covers the entire portfolio of Savola brands, including all its oil, ghee, sugar and pasta brands, and will see… Read More

Women@Google Makes Way To MENA

Internet and technology has empowered women across the globe to contribute to the next generation of digital leaders. A recent initiative Women@Google brought together a few of these disruptors. This is the first edition of the event in the Middle East & North Africa (MENA) region.… Read More