As online shopping behavior continues to evolve, mcommerce is seeing unprecedented growth in the Middle East & North Africa region. It is no longer about consumers purchasing from one device but four in 10 purchases occur across multiple devices or channels globally, according to Criteo’s… Read More
Twitter is continuing to build on its ‘Live’ proposition. The intention was made clear in its recent earning report where Twitter CEO Jack Dorsey had said that the one word to describe Twitter is Live. To spread the thought in MENA, Twitter had first announced… Read More
Oreo has banked on music and wonder in its latest ad campaigns. The ‘Wonderfilled’ campaign has three videos featuring local artists who sang and rapped the campaign’s jingle based on user generated lyrics. The campaign also comprises a fourth video, which is a Director’s Cut combining all three artists. The ‘Wonderfilled’… Read More
Brndstr, a Dubai-based tech company is one of the 50 startups selected to participate at Startup Grind’s Global Conference, powered by Google for Entrepreneurs which kicked off on February 23, 2016 in Silicon Valley. Nominated from more than 1,100 applicants across 80 countries, the Startup… Read More
UAE small and medium sized enterprises (SMEs) need to adopt high-performance information management over the next five years in order to succeed in the digital economy. Experts believe that with UAE enterprises facing an exponentially-growing amount of data, this would become a priority for the industry. According… Read More
Omnicom Media Group MENA received the ‘Best First Time Sustainability Report’ award for its inaugural report at the recently held Asia Sustainability Reporting Awards. The document, entitled ‘Leaving a Mark, Not a Footprint’, was produced by the marketing communications holding group in accordance with the… Read More
Capgemini has kicked-off a series of videos, telling inspiring stories about innovation. The videos, created by Publicis & Turner Commercial Productions, CNN International Commercial’s in-house creative division, are aired on the channel with the objective of engaging CNN’s global audience through its property ‘Innovators Race’… Read More
Even in a tough year, leaders from across the world are not discounting the rise of Dubai as an innovation hub. Members of the Young Presidents’ Organization (YPO), a network of 23,000 chief executives and business leaders from over 130 countries reiterate this. A recent… Read More
Cheil Global Network has donned a new positioning to reflect its evolution as a network of specialist agencies that embodies both the entrepreneurial spirit of its origins in Seoul and its place in the Asian tech revolution. The new positioning also reflects the expansion of… Read More
The year 2016 will be a defining one for marketers, especially in context to engaging audiences. Industry predictions suggest that the year will see marketers talk about customer-centric marketing and enhancing customer experience. “With over 1.59 billion people using Facebook every month around the world,… Read More
