As the global craze around artificial intelligence (AI) and what it means for marketers picks up, media agency PHD has delved deeper into the subject from a branding and communication standpoint. Luca Allam, General Manager, PHD UAE, who spoke about the world of AI and… Read More
Fireworks, which refer to planned campaigns that have all the marketing muscle and planning behind it work, given the marketer’s objective at the time but a bonfire, which imply a more sustained activity reaps higher rewards. This was the advice from Fahad Osman, Brand Strategy… Read More
Memac Ogilvy’s Doha and Dubai office secured the Print Lynx Grand Prix, awarded to the ‘Star Pattern’ campaign for Qatar Islamic Bank. There were no Golds in the category. J. Walter Thompson Dubai won three Silvers, one each for ‘John McEnroe’ for Kinokuniya, ‘Right To… Read More
There was a total of 44 metals awarded in the Media Lynx category at the Dubai International Festival of Creativity 2016. The Grand Prix was awarded to BBDO Pakistan for ‘The World’s First Billbed’ for Moltyfoam. The campaign also won a Bronze in the same… Read More
In Film Lynx, Kairo Cairo has won a Gold for ‘Strawberry And Cream Hug’ for Edita. du’s ‘Verisimilitude At Noon’ has also also bagged a Gold. M&C Saatchi has won a Silver for its ‘Allo Beirut’, ‘Love At First Light’ and ‘Christmas’ campaigns for ‘Electricite… Read More
Among its many wins, J. Walter Thompson has bagged the Integrated Lynx Grand Prix for its ‘The Good Note’ campaign for Bou Khalil Supermache. Impact BBDO also won a Gold for its ‘Goodbye Bad Luck’ campaign for ‘La Libanaise Des Jeux. All winners of Integrated… Read More
The du and Leo Burnett team has been awarded the highest metals in the Film Craft category at the 10th Dubai Lynx International Festival of Creativity. The entries ‘Verisimilitude At Noon’, ‘The Russian Odyssey’ and ‘Tears Of Winter’ have won the Grand Prix campaign, Gold… Read More
J. Walter Thompson has won the highest number of wins in the Direct Lynx Category at the Dubai Lynx International Festival of Creativity 2016. The agency’s ‘The Good Note’ campaign for Bou Khalil Supermarche done by Beirut won a Grand Prix along with winning two… Read More
There were a total of 17 metals awarded in the Branded Content and Entertainment category at the Dubai Lynx International Festival of Creativity. The highest number of wins was taken by J. Walter Thompson bagging a Gold for ‘I Can Teach You Too’ for Dubai… Read More
Memac Ogilvy has four of the six awards given out in the Print & Outdoor Craft category at the 10th Dubai Lynx International Festival of Creativity. There were a total of six wins in the category. Memac Ogilvy won a Gold and Bronze for ‘Star… Read More
