Many young entrepreneurs have their sights set on Silicon Valley considering that it is a powerful innovation hub. There was a time that this was indeed the case. However, while the United States takes the cake, there are many other innovation hubs that have shaped… Read More
The Mobile Marketing Association (MMA) is finally making way to the Middle East region. While the Middle East has been active for the MMA as part of its Europe, Middle East and Africa (EMEA) region, the association is now making a concerted effort to launch… Read More
In the last couple of years, the tech entrepreneur sector has grown by over 10-fold since the nascent venture capital (VC) industry emerged, allowing for more investments in promising startups. “Investors waited for the VC ecosystem to mature in quality and quantity to enable them… Read More
The J. Walter Thompson sexist and racist scandal that led to the ousting of its global CEO Gustavo Martinez, is seeing holding company CEOs not only introspect on some of the issues facing the industry globally but also begin a word war between WPP CEO-… Read More
The startup funding ecosystem in the Middle East region has seen remarkable growth in the last few years. From barely any investors to speak of a couple of years ago, the scenario has now transformed with several international investors, including some of the hard hitters, showing interest in… Read More
With its recent AED 1 billion (USD 275 million) funding announcement, Souq.com is on the aggressive, seeking to add more value to its customers and merchants. The etailer’s latest campaign ‘It’s yours.’ aims to put the power back in the hands of the consumers and… Read More
Slated to rollout in the UAE in July, Publicis Groupe has set up a new initiative, Sapient Inside, combining the skills of Publicis.Sapient and Publicis Communications. The unit looks to provide its clients with a competitive advantage that connects brand marketing to digital and enterprise… Read More
The advertising industry can look forward to a good year globally. The Middle East and North Africa (MENA) region however will have to brace for challenges. The global ad market is on course for 4.6 percent growth this year, up from 3.9 percent growth last… Read More
For Egypt, one of the largest markets in the region, the going has been tough. Leaders from the country have worked hard to change the scenario and pursue growth. But as the global economic environment threatens to slowdown, Egypt will face its share of challenges.… Read More
Launched in May of 2014, JUST’s mission is to transform the fashion industry into a transparent, accountable and sustainable system that celebrates the stories, the people and the resources behind the clothing. To impact change, the startup believes that one missing voice was the shopper’s.… Read More
