du Dubai has got itself 12 shortlists in the Film Craft category at the Dubai Lynx International Festival of Creativity.. The agency for the entries is Leo Burnett Dubai. J. Walter Thompson has 10 shortlists in this category. Memac Ogilvy has nine shortlists including one… Read More
In the Direct Lynx category at Dubai Lynx International Festival of Creativity, J. Walter Thompson is leading the shortlists with nine entries. Impact BBDO and Leo Burnett have seven each but Memac Ogilvy has six entries in the shortlist. A total of 37 entries have… Read More
Memac Ogilvy, led by the Dubai office, has secured nine shortlists in the Design category at the Dubai Lynx International Festival of Creativity, putting it on a lead over the others. J. Walter Thompson as four shortlists. Impact BBDO and Y&R Dubai have three each… Read More
As the second day of the Festival kicks off, the first set of shortlists is out at the Dubai Lynx International Festival of Creativity. With 11 entries competing for the final metals, J. Walter Thompson leads the shortlist tally, followed by Leo Burnett that has… Read More
In the Middle East and North Africa (MENA) region, programmatic has grown to be more a buzzword. From merely collating data around customers to serve relevant ads, programmatic has also become personal as it is about getting the right message, to the right audience, in… Read More
Even before the curtains go up for global and regional experts to comment on the trends impacting the industry, the Dubai Lynx International Festival of Creativity has made room for students attending training and workshops. Leo Burnett and Starcom Mediavest Group have called in not… Read More
Over a month ago, Morocco-born Buzzkito chose Dubai as its headquarters, in line with its expansion plans in the GCC region and Africa. The Buzzkito Network, which focuses on short content video production and distribution, looked to address the lack of brand-awareness digital content in… Read More
Following a six-way pitch process, Starcom Mediavest Group has retained the Savola business in the Egyptian market, an account it has held since 2012. The assignment covers the entire portfolio of Savola brands, including all its oil, ghee, sugar and pasta brands, and will see… Read More
I have been a fan forever – even before Romeo and Juliet. Think the very typical 10-year old, starry eyed description…. So, imagine what happened when Leonardo DiCaprio was awarded Best Actor for ‘The Revenant’, making it his first Oscar ever. Not very different from… Read More
Founded by Alex Yastrebenetsky and Michael Loban in the United States, InfoTrust has bet on the growing digital marketing domain. The six-year-old presently employs a team of 30, and has expanded to the Middle East and North Africa (MENA) region. The investment in digital marketing… Read More
