The advertising industry can look forward to a good year globally. The Middle East and North Africa (MENA) region however will have to brace for challenges. The drop in oil prices in 2014 has had a severe effect on the economies in MENA, and has… Read More
Omnicom Media Group MENA has named new leads for its analytics division, Annalect, and its programmatic trading desk, Accuen. These specialist companies report to recently promoted Regional Executive Director Dimitri Metaxas. Together, these businesses enhance the performance of group agencies OMD and PHD with data… Read More
Communications network Publinet Group has expanded its senior leadership team. The group, which includes Cicero & Bernay Public Relations (C&B), RAW, a social-media agency, and creative think-tank Spark* Middle East, has appointed three senior communication professionals to its Dubai headquarters in the first quarter of 2016.… Read More
There is no dearth of success stories in the startup economy of the Middle East and North Africa (MENA) region. Even though there are many that have reached enviable dollar marks, MENA has fallen short of the big one – Unicorn. The region’s startups are… Read More
MEC has launched Wavemaker, a global content specialist which debuted in 10 markets including the Middle East. The MEC Wavemaker will bring together existing teams in content strategy, social, partnerships, experiential, SEO, production and creative services under one roof. MEC Wavemaker is said to utilize… Read More
In the Middle East and North Africa (MENA) region, it is rare to see large scale ad agencies collaborate with startups. The general perception is that agencies and advertising holding companies are better known for acquiring startups, than collaborating or creating any working relationship with… Read More
Following a creative pitch process that was initiated in January 2016, Dubai-based Emirates Airline has awarded the advertising mandate for the MENA region to Leo Burnett. For the agency, the win brings a sign of confidence given the recent formation of Publicis Communication in the region. It is understood that several… Read More
Many young entrepreneurs have their sights set on Silicon Valley considering that it is a powerful innovation hub. There was a time that this was indeed the case. However, while the United States takes the cake, there are many other innovation hubs that have shaped… Read More
The Mobile Marketing Association (MMA) is finally making way to the Middle East region. While the Middle East has been active for the MMA as part of its Europe, Middle East and Africa (EMEA) region, the association is now making a concerted effort to launch… Read More
In the last couple of years, the tech entrepreneur sector has grown by over 10-fold since the nascent venture capital (VC) industry emerged, allowing for more investments in promising startups. “Investors waited for the VC ecosystem to mature in quality and quantity to enable them… Read More
