Twitter found itself on the receiving end of some overwhelming ‘public advice’ when on January 6, 2016, a website reported Twitter’s intention of increasing its character limit to 10000 from the current 140 characters. Responding to the immediate aftermath – shock and horror as popularly… Read More
The out of home (OOH) advertising industry in the Middle East and Africa (MEA) region has performed well in upholstering its revenue, giving some respite from the economic slowdown that the region had witnessed last year. While all aspects of the sector recorded growth, more… Read More
While Twitter’s 2015 fiscal report might show fall in share prices and a stagnating user base globally, the microblogging platform appears to be making all the right headlines in the Middle East and North Africa (MENA) region. “MENA has shown us immense promise in the… Read More
Falafel or Falefil? Shawarma or Shawrma? Why not both, asks Dish Network Arabic TV’s latest ad commercial ‘I Say Arabi’. Using humor and music as its key ingredients, Dish has created the campaign to sell a combination package that includes both Arabic and American TV… Read More
It was all at once for Dubai as it prepared to bring in New Year with the fanfare and aplomb that millions from across the world have come to expect of the Emirate year-on-year. On the eve of 2016, tourists and residents gathered to the three popular… Read More
The year 2015 saw Middle East and North Africa (MENA) region creating some of its best work. The campaigns not only made a mark at regional award platforms but also stood out at a global level. A quick recap of the best campaigns seen in… Read More
In 2015, telecom company Ooredoo undertook a massive rebranding exercise to reiterate its position and build relationships with the connected audiences in its operating markets in the Middle East and North Africa (MENA) region. MENA’s upsurge in connectivity has led many operators to turn to… Read More
As the year 2015 comes to an end, it is the season for listing down some of the key trends that were seen in the marketing and advertising industry in the Middle East and North Africa region. Undoubtedly, the year 2015 is being considered as… Read More
Mobile internet has become a defining opportunity for an age that believes in data driven advertising. In the year ahead, the trends are even more pronounced. According to the report, PwC Middle East’s ‘Beyond Digital; Middle East and Africa’ (MEA), mobile internet subscribers in the… Read More
The Middle East markets are superseding any global average when it comes to consumption of social, video or mobile. Social media platforms see some of their highest user engagement coming from these markets. A direct impact of this on marketers and brands is to devise… Read More
