Leaving behind global giants like WhatsApp and Samsung, Dubai based airline Emirates has once again secured its position at the top, according to the YouGov BrandIndex Mid-year Rankings. The report states ‘The home-grown mega brand has maintained its aggressive sponsorship strategy this year so far,… Read More
Virtual Reality (VR) is the new wave of technology which is likely to make consumer experiences more significant, more entertaining and more impactful. With brands trying to use the VR way of storytelling and affordable and accessible VR headsets, Virtual Reality is becoming an immersive… Read More
What could be called as a boon for aspiring students of Mass Communication, the Abu Dhabi University has invested AED 2 million to provide a state-of-the-art broadcast studio for the students. Preparations are underway and the studio is expected to be inaugurated with the start… Read More
The Coca-Cola Company recently extended its award winning ‘Share a Coke’ campaign with a spin off entitled “Derby Al Riyadh” in the Kingdom of Saudi Arabia. Launching the campaign on social media, Coca-Cola released a video on YouTube featuring two iconic Saudi football legends who… Read More
As businesses and companies rethink the way they function to serve the new age consumer, and traditional media does not offer enough to the digital consumer, it is time for brands to understand how to narrate their brand story, digitally. Apart from the core physical presence, a brand’s digital… Read More
Giving an opportunity to students, entrepreneurs and businesses to show their innovation, United Arab Emirates Vice President, Prime Minister and ruler of Dubai Sheikh Mohammed bin Rashid Al Maktoum has launched UAE Innovation Week. The Week which will run from November 22 to November 28… Read More
One key area where Facebook has beaten most others is the focus on emerging or fast growth markets to bolster its future growth plans. Understanding the various challenges that emerging markets bring, including low bandwidth, Facebook Creative Shop set up initiatives such as the Creative Accelerator, which the company claims has… Read More
With its witty and compelling visuals, the latest commercial for the Hamdan bin Mohammed bin Rashid Al Maktoum International Photography Award (HIPA), engages and inspires photographers to participate in this prestigious contest. ‘Do It Now, Do It Right, Do Whatever It Takes – With this… Read More
\As the role of PR evolves, the industry’s need for fresh thinking becomes apparent. PR has grown manifold with communication professionals going beyond securing visibility to managing real time engagement with audiences using modern day communication tools. While trends keep changing according to different markets, the… Read More
Etihad Airways, the national airline of the United Arab Emirates (UAE), has appointed the Cheil Network to handle its global digital and social marketing activities, following a competitive pitch process held last month. Cheil is now responsible for delivering Etihad Airways’ strategy and creative in… Read More
