From the seven entries that had made it to the Press Lions shortlist at the Cannes Lions International Festival of Creativity, Impact & Echo BBDO Safat Kuwait has bagged a Silver Lion Campaign for its work for Honda Accord GPS. The entries in the winning campaign included ‘Confusing… Read More
The Direct Lions winners for the Cannes Lions International Festival of Creativity was announced earlier today. Out of the eight nominations from the Middle East and North Africa (MENA) region, two agencies managed to clinch a Bronze each. Geometry Global Dubai’s ‘Handle On Hygiene’ campaign… Read More
No matter what they tell you about the Cannes Lions International Festival of Creativity, nothing prepares you for the sense of scale and busy-ness that this Festival has become so famous for. The well-oiled machine that Cannes Lions is, everything happens in nearly a picture perfect… Read More
Entries from five agencies from the Middle East and North Africa (MENA) region have made it to the PR Lions category at the Cannes Lions International Festival of Creativity. Leo Burnett Beirut is leading the way with its ‘Vote For Us, We’ll Vote For You’ campaign for… Read More
Out of the 294 entries that were shortlisted in the Media Lions category at the Cannes Lions International Festival of Creativity, quite a few agencies in the MENA regions managed to clinch a place competing now for the final lap for Media Lions. Geometry Global Dubai (Geometry… Read More
Out of the 469 entries that were shortlisted in the Outdoor Lions category at the Cannes Lions International Festival of Creativity, agencies from the MENA region have clinched a few spots in the shortlist entries, competing for the final prize. In the shorlists, which also treats campaign… Read More
One of the most popular works from Memac Ogilvy Dubai, ‘The Autocomplete Truth’ is the only work from the Middle East and North Africa (MENA) region that has made it to the Cannes Lions International Festival of Creativity. The Autocomplete Truth, which raises the issue of gender… Read More
Comparing the scenario five years ago, when social media was still in its nascent stage, Mr Kim remarked that brands will have to come up with new strategies, because social media has evolved much faster than other platforms. “Around 10 years ago, no one thought that social media… Read More
Zombies were the central point of conversation at the inaugural session at the Cannes International Festival of Creativity. With spotlight on AMC’s ‘The Walking Dead’, the objective of the session was to better understand the kind of content that is resonating with the new age consumers.… Read More
Considering the smartphone penetration in the Middle East and North Africa (MENA) region and the growth that mobile has seen in various markets where the likes of UAE, KSA, Egypt are leading global trends, the Mobile Lions shortlist at the Cannes Lions International Festival of Creativity… Read More
