The digital environment has changed how consumers and businesses interact. While this has opened up newer opportunities for brands, it is also a challenge to understand the psychology of consumer behaviour and what influences them. To understand this, a session with Rajagopalan A R, Assistant… Read More
Amongst several tweets by people on their favourite football player, the week saw women ruling the trends. The release of the upcoming Bollywood movie trailer Jazbaa trended and the week ended on a serious note with the world observing Women’s Equality Day. Women’s Equality Day… Read More
In a major branding overhaul, Abu Dhabi Media (ADM) has revamped its four regional flagship channels which was done by Dubai-based multi- disciplinary integrated design house Les Folies. The agency embarked on a massive branding revamp for ADM’s Abu Dhabi Sports TV, which culminated in… Read More
It is still early days for the Internet of Things (IoT), in the Middle East and Africa, but reports suggest that it will be soon mainstream. According to a recent report of International Data Corporation (IDC), for retail, this is literally true. The report studied… Read More
wasl Properties & wasl Corporate has renewed its partnership with Spark Middle East, after a competitive pitch process that saw seven agencies competing. As part of the renewed contract, the Dubai based advertising agency will handle the creative advertising solutions, for both wasl Properties &… Read More
The Chartered Institute of Marketing (CIM) is going to hold its 2nd CIM networking event in Dubai. The event to take place on 25th August at Radisson Blu Hotel, will have Rajagopalan A R as its main speaker. Mr Rajagopalan is Assistant Professor in Amity… Read More
The 22nd World Islamic Banking Conference (WIBC) is set to connect the industry with pioneers and innovators in the financial technology space with its upcoming conference to be held in Bahrain from first to third December. Supported by the Central Bank of Bahrain, WIBC will focus… Read More
Leaving behind global giants like WhatsApp and Samsung, Dubai based airline Emirates has once again secured its position at the top, according to the YouGov BrandIndex Mid-year Rankings. The report states ‘The home-grown mega brand has maintained its aggressive sponsorship strategy this year so far,… Read More
Virtual Reality (VR) is the new wave of technology which is likely to make consumer experiences more significant, more entertaining and more impactful. With brands trying to use the VR way of storytelling and affordable and accessible VR headsets, Virtual Reality is becoming an immersive… Read More
What could be called as a boon for aspiring students of Mass Communication, the Abu Dhabi University has invested AED 2 million to provide a state-of-the-art broadcast studio for the students. Preparations are underway and the studio is expected to be inaugurated with the start… Read More
