In a move that will boost future prospects for both Havas Media Group and Facebook Atlas in context to pushing the boundaries of ‘people-based marketing’, the two companies have entered into a global partnership that will allow Havas Media Group’s client base to reach people across devices. The offering rolls out first in… Read More
This week, JWT Intelligence compiled a decade of annual trends forecasting by releasing ’10 Years of 10 Trends’. The report explores 10 of the most compelling macro trends that shaped societal behaviors and attitudes defining the business landscape. It maps how these trends have evolved… Read More
In line with the new innovation vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, Dubai Internet City will organize the first round of its tech developer competition, titled ‘Decode Dubai’. The… Read More
Leo Burnett and Flip Media have been awarded the creative and digital duties for OSN respectively. The Pay TV zeroed on the two agencies after following a pitch process which included Impact BBDO and TBWA. The creative and digital mandate has been handed over in… Read More
As the week comes to a close, various subjects featured in MENA audiences discussion list — from football player Cristiano Ronaldo to the Golden Globe Awards to #UAECompassion. If the week once again highlighted the Arab consumers passion for football on the one hand, on the other hand, it was about… Read More
Out beyond ideas of wrongdoing and rightdoing, there is a field… I’ll meet you there. I could not help but think of these words of Persian philosopher Jalal al-Din Muhammad Rumi, when I was going through a JWTIntelligence report on 100 trends that would define 2015. In particular, I was… Read More
The keywords associated with programmatic in its current application are right message to right person at the right time for the right price. For an industry where ‘price’ matters, a lot about programmatic advertising has been confined to its role in efficiency. It would however… Read More
In one of its recent promotions, Starcom MediaVest Group has taken three new GMs for its Starcom Jeddah, MediaVest Riyadh and Starcom Riyadh Office. The three General Managers – Edmond Bouez for Starcom Jeddah, Khaled Abou Sleiman for MediaVest Riyadh and Ziad Sukkariah for Starcom Riyadh… Read More
Havas Media Group has officially launched LuxHub , a global consulting specialist label that delivers media communications and marketing support for both luxury brands and luxury audiences. With its headquarters in Milan, the network already has established centres in London, Paris, New York and Dubai. In the Middle… Read More
C Squared, organizer of Festival of Media (FOM) in various markets in addition to the global edition, is bringing the media focussed platform to the MENA region. The company has partnered with Dubai based Mediaquest to launch FOM in Dubai. The event will also bring the internationally… Read More
