Launched in 2013, the Branded Content & Entertainment category has been designed to reward creativity in branded content and entertainment. This year sees a marked increase in the category with a total of 135 entries from nine countries, in comparison to the 70 entries received… Read More
The Integrated category this year sees a total of 54 entries from seven countries. Last year 49 entries were made in this category. Of these 10 entries have made it to the final shortlist. Impact BBDO and Leo Burnett are leading the category with three entries each. FP7/DXB, J.… Read More
From addressing the games-of-thrones syndrome in holding companies to bringing game changing technology in the business, Yannick Bollore, Chairman and CEO of Havas, has a clear direction in which he is steering his company. If the company’s financial results are anything to go by, the… Read More
Creative professionals are living in fear. Or at least that is what senior creative leaders such as Ash Bendelow believe. The Managing Director of UK-based creative independent, Brave, is of the opinion that the creative culture is being stifled. People are fearful in their jobs,… Read More
The 360-degree approach was once famously quoted as the most effective way of connecting with the consumer – making a link across all touch points. The concept may have been replaced by more popular renditions such as integrated or multimedia but at the Dubai Lynx… Read More
Nothing quite teaches as experience, and there is no better pool to draw from in order to bring one’s own unique signature to work. Amongst the many words of advice that David Carson, Creative Director, Designer, David Carson Design had to impact at the Dubai… Read More
Change begins with the willingness to do so. No future around digital governance, moving public services online or any other such progressive step can be accomplished without citizens willing to change behavior. Dr. Michelle Harrison, CEO, Government & Public Sector Practice, WPP stated this at… Read More
If creativity is in fact all about emotion, Jose Miguel Sokoloff, Chairman, Global Creative Council, Lowe & Partners was the perfect example to demonstrate the impact. At the Dubai Lynx International Festival of Creativity, Mr Sokoloff was speaking about some of the key lessons he… Read More
There are 130 entries competing for the Radio Lynx in 2015, in comparison to 136 entries in 2014. This year, the category is seeing a bit of equal competition between three agencies – J. Walter Thompson, Leo Burnett, Saatchi & Saatchi, which have all secured four… Read More
Introduced in 2010, Print & Poster Craft has received 184 entries this year from 11 countries this year, a drop from the 263 entries seen last year. The shortlists are led by Leo Burnett that has secured 14 entries. The next in line is Y&R… Read More
