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Author: Sana Mahmud

Advertising Should Feel Like A Gift: Yousef Tuqan Tuqan, Leo Burnett

Advertising Should Feel Like A Gift: Yousef Tuqan Tuqan, Leo Burnett

11 years ago by Sana MahmudAdvertising

If there was such as thing as a unanimous challenge to deal with in AdLand, it is that everything is constantly changing. Leo Burnett MENA’s Chief Innovation Officer, Yousef Tuqan Tuqan makes this point drawing a comparison to the time when he was an 18-year… Read More

Du Gives Leo Burnett A High Lead In Film Craft Lynx Shortlist

Du Gives Leo Burnett A High Lead In Film Craft Lynx Shortlist

11 years ago by Sana MahmudAdvertising

The Film Craft Lynx category received 274 entries this year, a marginal in comparison to last year, from eight countries. 58 entries have progressed to the final shortlist. Leo Burnett leads the race in this category as well, with most of the entries shortlisted for… Read More

Leo Burnett, FP7/DXB, Memac Ogilvy Lead In Branded Content & Ent Lynx Shortlist

Leo Burnett, FP7/DXB, Memac Ogilvy Lead In Branded Content & Ent Lynx Shortlist

11 years ago by Sana MahmudAdvertising

Launched in 2013, the Branded Content & Entertainment category has been designed to reward creativity in branded content and entertainment. This year sees a marked increase in the category with a total of 135 entries from nine countries, in comparison to the 70 entries received… Read More

Impact BBDO, Leo Burnett Get Three Entry Each In Integrated Lynx Shortlist

Impact BBDO, Leo Burnett Get Three Entry Each In Integrated Lynx Shortlist

11 years ago by Sana MahmudAdvertising

The Integrated category this year sees a total of 54 entries from seven countries. Last year 49 entries were made in this category. Of these 10 entries have made it to the final shortlist. Impact BBDO and Leo Burnett are leading the category with three entries each. FP7/DXB, J.… Read More

The Disruptive Take: Havas’ Yannick Bollore On Scale, Tech, Talent

The Disruptive Take: Havas’ Yannick Bollore On Scale, Tech, Talent

11 years ago by Sana MahmudAdvertising

From addressing the games-of-thrones syndrome in holding companies to bringing game changing technology in the business, Yannick Bollore, Chairman and CEO of Havas, has a clear direction in which he is steering his company. If the company’s financial results are anything to go by, the… Read More

Rainmakers Need To Be The Norm: Ash Bendelow, Brave

Rainmakers Need To Be The Norm: Ash Bendelow, Brave

11 years ago by Sana MahmudAdvertising

Creative professionals are living in fear. Or at least that is what senior creative leaders such as Ash Bendelow believe. The Managing Director of UK-based creative independent, Brave, is of the opinion that the creative culture is being stifled. People are fearful in their jobs,… Read More

Don’t Lose Consumer In Technology: Guy Abrahams, ZenithOptimedia

Don’t Lose Consumer In Technology: Guy Abrahams, ZenithOptimedia

11 years ago by Sana MahmudAdvertising

The 360-degree approach was once famously quoted as the most effective way of connecting with the consumer – making a link across all touch points. The concept may have been replaced by more popular renditions such as integrated or multimedia but at the Dubai Lynx… Read More

Communication Starts Long Before Words Are Read: David Carson

Communication Starts Long Before Words Are Read: David Carson

11 years ago by Sana MahmudAdvertising

Nothing quite teaches as experience, and there is no better pool to draw from in order to bring one’s own unique signature to work. Amongst the many words of advice that David Carson, Creative Director, Designer, David Carson Design had to impact at the Dubai… Read More

Bring Creativity To Public Policy: Dr. Michelle Harrison, WPP

Bring Creativity To Public Policy: Dr. Michelle Harrison, WPP

11 years ago by Sana MahmudAdvertising

Change begins with the willingness to do so. No future around digital governance, moving public services online or any other such progressive step can be accomplished without citizens willing to change behavior. Dr. Michelle Harrison, CEO, Government & Public Sector Practice, WPP stated this at… Read More

Advertising Lessons From Jose Miguel Sokoloff, Lowe & Partners

Advertising Lessons From Jose Miguel Sokoloff, Lowe & Partners

11 years ago by Sana MahmudAdvertising

If creativity is in fact all about emotion, Jose Miguel Sokoloff, Chairman, Global Creative Council, Lowe & Partners was the perfect example to demonstrate the impact. At the Dubai Lynx International Festival of Creativity, Mr Sokoloff was speaking about some of the key lessons he… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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