LinkedIn has made two updates that allow users to use sight, sound and motion to tell more visually rich stories: video for Sponsored Content and Company Pages. As a part of Video for Sponsored Content, LinkedIn has also signed an agreement with measurement company MOAT… Read More
Ramadan is a very positive time in the Middle East. Reflection, restraint, generosity and unity are key themes at home and in the workplace. Bayt.com’s annual ‘Ramadan in the Middle East and North Africa’ (MENA) poll indicates that more than nine in 10 job seekers… Read More
Global business value derived from artificial intelligence (AI) is projected to total USD 1.2 trillion in 2018, an increase of 70 percent from 2017. According to Gartner, AI-derived business value is forecast to reach USD 3.9 trillion in 2022. The Gartner AI-derived business value forecast… Read More
Y&R, FP7/, Memac Ogilvy, Superunion, BBDO, TBWA\Raad and The Classic Partnership Advertising have all won, bringing home Graphite and Wood Pencils, at the 56th D&AD Professional Awards. Y&R Dubai has won one Graphite Pencil and two Wood Pencils, equivalent of Silver and Bronze metals respectively,… Read More
RTB House has put together an AI (artificial intelligence) Marketing Lab – an internal unit that will conduct research and development across several aspects of marketing. Separate from the main R&D department, the new division will focus on creating an environment for inventing and developing… Read More
Brands are gearing up to connect once again with consumers in the region, during Ramadan. And online would continue to be an important medium this year as well. Criteo has looked at some past data to reflect on consumers’ online spending behaviors during the holy… Read More
ASDA’A Burson-Marsteller has received the 2018 In2 (Innovation & Insight) SABRE Award for ‘Thought Leadership in PR’ for its annual Arab Youth Survey 2017, for third year running. The SABRE Awards are organized annually by The Holmes Report. The development takes place just as the… Read More
More than half (52%) of women in Saudi Arabia believe the perception that they are not equipped with the necessary skill sets to join the workforce in the Kingdom is the biggest myth hindering their success and employment. This is according to a new LinkedIn… Read More
Dubai-based independent communications agency Alisa PR is appointed to handle the PR duties of the sixth edition of Arab Fashion Week (AFW) in Dubai, along with a new office opening in Dubai, over a media ceremony on Queen Elizabeth 2 at Port Rashid. AFW is… Read More
The 15th Arab Media Forum kicked off in Kuwait on Sunday (April 22), with Sharjah being chosen as the ‘guest of honor’. Addressing the Forum, Sheikh Sultan bin Ahmed Al Qasimi, Chairman of Sharjah Media Council (SMC), stressed the strong brotherly bonds between Sharjah and… Read More
