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Author: Sana Mahmud

DAFZA, Wasl Partner For A Regional Ecommerce Free Zone

DAFZA, Wasl Partner For A Regional Ecommerce Free Zone

9 years ago by Sana MahmudDigital

Dubai Airport Freezone Authority (DAFZA) and wasl Asset Management Group have joined hands to launch Dubai CommerCity in the Umm Ramool area. This AED 2.7 billion, 2.1-million square feet joint venture is the first free zone dedicated to ecommerce in the MENA region. The initiative… Read More

RTB House Induces Deep Learning In Campaigns

RTB House Induces Deep Learning In Campaigns

9 years ago by Sana MahmudAdvertising

RTB House has implemented new algorithms for precise estimation of cost-through clicks (CTRs), which it claims allows better prediction for potential clicks on ads, thereby yielding higher return on investment (ROI) for customers. This development makes the retargeting tech company use deep learning – the… Read More

Hussain Al Qemzi Steps Down As Noor Bank MD

Hussain Al Qemzi Steps Down As Noor Bank MD

9 years ago by Sana MahmudMarketing

Hussain Al Qemzi has stepped down from his position as Managing Director of Noor Bank, effective 31 October, 2017. Mr Al Qemzi was CEO of Noor Bank from its inception in 2008 until June 2017 when he became the Bank’s first Managing Director. “Since Noor… Read More

Kevin Rahman To Lead Session On Creative Communications In Govt

9 years ago by Sana MahmudMedia

International Government Communication Centre of the Sharjah Government Media Bureau (SGMB) will host an interactive session at the Sharjah International Book Fair titled ‘Leading Creativity in Government Communication’. The session will be led by international motivational speaker Kevin Abdul Rahman on November 1-2, 2017. This… Read More

In A Global First, UAE Appoints Minister For Artificial Intelligence

In A Global First, UAE Appoints Minister For Artificial Intelligence

9 years ago by Sana MahmudAM Tech

After appointing a Happiness Minister for the state, in another global first, UAE has now named a State Minister for Artificial Intelligence (AI). The decision was announced post the reshuffling of the UAE cabinet indicating that the country is focusing on the new era of… Read More

Gulf News, Khaleej Times Among Leading Online Channels

Gulf News, Khaleej Times Among Leading Online Channels

9 years ago by Sana MahmudDigital

Gulf News and Khaleej Times seems to be the prominent news channels that viewers read online in the month of September, according to the latest digital landscape report by Effective Measure. Gulf News got 3,073,159 unique views, with page views accounting to 22,913,047. On the… Read More

Study Reveals Trust Divide In Brands By Middle East Consumers

Study Reveals Trust Divide In Brands By Middle East Consumers

9 years ago by Sana MahmudDigital

Today’s connected world is driving a ‘consumer trust divide’ between suspicious minds in developed nations and more accepting attitudes in emerging countries, according to Kantar TNS’s latest Connected Life research. Kantar TNS surveyed 70,000 people across 56 countries and conducted 104 in-depth interviews as part… Read More

Emirates Embarks On USD15 Mn Marketing Push To Promote Dubai Hub

9 years ago by Sana MahmudAdvertising

Emirates Airlines has launched a USD15 million campaign to inspire travel and promote its network of global destinations including its home and hub, Dubai. The campaign is backed by the soundtrack ‘Don’t stop me now’ by British rock band Queen, which company officials states was… Read More

GITEX 2017: A Closer Look At Top Themes & Social Mentions

GITEX 2017: A Closer Look At Top Themes & Social Mentions

9 years ago by Sana MahmudAM Tech

Dubai kicked off the last quarter of 2017 with the biannual GITEX forums — GITEX Shopper (September 23-30) and GITEX Technology Week (October 8-12) — and in the last three weeks, it created significant buzz over social media platforms. A Meltwater research shows that since… Read More

UAE, KSA Top Value Nation Brands In The Region

UAE, KSA Top Value Nation Brands In The Region

9 years ago by Sana MahmudMarketing

UAE has ranked third in the latest report by Brand Finance which listed down the top 10 strongest nation brands. UAE is ahead of some of the most developed countries like Finland, Sweden and Norway. “In the Middle East, the UAE is the absolute champion… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.arabianmarketer.ae and monthly print magazine The Arabian Marketer.

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