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Author: Sana Mahmud

Facebook Journalism Project Launches In MENA

Facebook Journalism Project Launches In MENA

9 years ago by Sana MahmudDigital

As part of the Facebook Journalism Project, Facebook brought together a diverse set of news organizations in Dubai for a ‘News Day’. The full-day event was curated for journalists, newsroom managers, administrators and social media editors in the region, to deepen their partnership and engagement… Read More

GITEX 2017: Inside Abu Dhabi’s Digital Government Pavilion

GITEX 2017: Inside Abu Dhabi’s Digital Government Pavilion

9 years ago by Sana MahmudAM Tech

Abu Dhabi’s Digital Government, through the participation of 25 government entities, has made significant presence at GITEX Technology Week 2017 at the Dubai World Trade Centre (DWTC). Participating for the sixth consecutive year, Abu Dhabi’s pavilion, organized by the Abu Dhabi Systems and Information Centre… Read More

GITEX 2017: Du To Launch Ecommerce Platform

GITEX 2017: Du To Launch Ecommerce Platform

9 years ago by Sana MahmudAM Tech

du is gearing up to deliver its first in-house ecommerce platform on du.ae. The platform is developed on SAP Hybris Commerce, and is based on an existing partnership with Atos. The du Online Shop will provide a new end-to-end customer experience with the option to… Read More

GITEX 2017: Microsoft’s Great Digital Transformation Push

GITEX 2017: Microsoft’s Great Digital Transformation Push

9 years ago by Sana MahmudAM Tech

Microsoft has brought much of its tech toys to GITEX Technology Week. Microsoft’s GITEX focus this year is ‘Ignite Your Digital Transformation’ through showcasing its innovations for all workloads and industries ranging all the way from education to healthcare, and manufacturing to retail – that… Read More

GITEX 2017: 5 Key Trends Shaping UAE’s Digital Displays

GITEX 2017: 5 Key Trends Shaping UAE’s Digital Displays

9 years ago by Sana MahmudAdvertising

Digital signage is expected to grow significantly in the UAE in the next three years with more screens set to take over static spaces in the lead up to the Expo 2020. Among other findings, this is one of the top takeaways in the LG… Read More

Renault Middle East Celebrates Saudi Women In The Driver’s Seat

Renault Middle East Celebrates Saudi Women In The Driver’s Seat

9 years ago by Sana MahmudMarketing

Taking advantage of the Saudi royal decree allowing women to drive, Renault Middle East, together with its distributor, Gulf Advantage Automobiles, has embarked on a marketing exercise where it is giving away seven cars to the first seven Saudi females to visit one of it… Read More

IoT To Drive Middle East’s USD 70Bn Digital Economy

IoT To Drive Middle East’s USD 70Bn Digital Economy

9 years ago by Sana MahmudAM Tech

Internet of Things (IoT) will catalyze the Middle East’s USD 70 billion digital contribution to GDP, according to SAP. As per McKinsey, the UAE contribution to that figure is USD 15 billion. Governments across the Middle East, North Africa, and Southwest Asia are increasingly driving… Read More

Why Digital Audio Advertising Will Continue to Grow In MENA

Why Digital Audio Advertising Will Continue to Grow In MENA

9 years ago by Sana MahmudAdvertising

Regional brands and marketers are increasingly using the power of audio to deliver messages to over 50 million consumers in the Middle East and North Africa (MENA) region. This was highlighted once again at the first Anghami-organized Digital Audio Day, done with the support of… Read More

Mankind Machine Merge At PHD’s Brainscape 2017

Mankind Machine Merge At PHD’s Brainscape 2017

9 years ago by Sana MahmudAdvertising

Forecasting what the future may hold has never been an exact science. Yet, at this year’s Cannes Lions Festival of Creativity, futurist Ray Kurzweil gave an indication for the launch of ‘Merge’, PHD’s latest book. Within the next three decades, humans will merge with machines,… Read More

Twitter May Double Character Limit Soon

Twitter May Double Character Limit Soon

9 years ago by Sana MahmudDigital

Twitter is trying something new and if it all goes well, then soon the 140 character limit will increase to 280. A recent research by Twitter shows that “cramming thoughts” in the 140 character limit was a problem in some languages, but not so much… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.arabianmarketer.ae and monthly print magazine The Arabian Marketer.

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