“We had a good second quarter and first half of the year. Our community is now two billion people and we’re focusing on bringing the world closer together,” said Mark Zuckerberg, Facebook Founder and CEO, as the social media major announced its second quarter 2017… Read More
Revlon has appointed Grey Group as its global creative agency of record and MediaCom as its global media agency of record. Grey’s mandate will include to handle the global portfolio of brands including two of the company’s most iconic and largest, Revlon and Elizabeth Arden,… Read More
The stage is set for the international start-up competition at this year’s dmexco. The dmexco and Procter & Gamble Startup Hatch is a new pitch format, which will for the first time bring 20 selected start-ups to the dmexco stages for a live presentation. Four… Read More
WARC has named the jury panel of the Effective Use of Partnerships and Sponsorships category for its Media Awards 2017. The Effective Use of Partnerships and Sponsorships jury will look for how collaborations with third parties, including native advertising and sponsorships, have helped brands meet… Read More
Noon, Middle East’s soon to be launched e-commerce platform, founded by Mohamed Alabbar, has appointed Faraz Khalid as its Chief Executive Officer. Mr Khalid is the former Co-founder and Managing Director of Namshi, a fashion online retailer. With proven experience and hands-on knowledge in building, launching… Read More
Global integrated communications agency, Grayling, has been selected as the public relations partner for Virgin Mobile Middle East and Africa (MEA) – a mobile telecoms service provider in the region. Grayling will be responsible for developing and executing a strategic public relations plan for Virgin… Read More
The Dubai Electricity and Water Authority (DEWA) is the first government entity which has incorporated the use of Artificial Intelligence (AI) in its day to day function. And the step has proven to be a success for the organization. Through its 24 hour chatbot called… Read More
Bollywood entertainment channel B4U Plus is ranked the second most preferred and viewed Asian entertainment channel in the UAE, according to market research company IPSOS. In its recent affluent survey, IPSOS has ranked B4U Plus second, citing engaging content and popularity among females from the… Read More
According to Nielsen, the spread and influence of technology will be a key driver of change across the globe over the next five years. And the same would also expected to influence the Middle East & Africa market. Nelson predicts 14 technology shifts that will… Read More
To launch the highly anticipated season 7 of Game of Thrones, OSN, in partnership with their social media agency, Socialize, has created a Facebook Messenger Bot in the region, allowing users to chat with the series’ most iconic characters and join the fight for the… Read More
