Mashrou’ Leila has done it again, and this time courtesy the work done by Clandestino Films and FP7/McCann Beirut on the raging issue of women equality and women rights in Lebanon. The video titled ‘Roman’, orchestrated by Mashrou Leila, self-consciously toys with the intersection of… Read More
Endeavor UAE, a local affiliate of the global non-profit organization identifying and supporting entrepreneurs has added three new members to its Board of Directors. These include Elie Khouri, CEO of Omnicom Media Group MENA; Nabyl Al Maskari, CEO of Al Maskari Holding and Khaled Talhouni,… Read More
Millennials are already the largest generation in the workforce, making up more than one-third of those employed today. By 2020, they’ll grow to represent more than 50 percent of the workforce. Much has been written about this generation’s defining traits: purpose-driven, digitally-savvy, and extremely well-connected.… Read More
Monetization is among the key concerns for mobile publishers and in the course of the last few years, several routes have shown results. Among these, according to recent surveys by AdColony and Tapjoy, rewarded video ads are becoming an effective source of revenue generation for… Read More
As mobile video consumption is increasingly growing, it has become important for marketers in the Middle East & North Africa (MENA) region to see the medium as not just a smaller screen but a format on its own. Addressing this, Facebook’s program PockeTVC allows brands… Read More
Marketing to the young Muslim consumer has been gaining significance for companies over the last few years. Not only due to the sheer size of this audience that is growing further, but also because of the influence that young Muslims exert in driving specific categories.… Read More
KPMG and Microsoft have launched two strategic initiatives that will expand the scope of their global alliance: firstly, to provide companies in Saudi Arabia and around the world with a portfolio of digital solutions, and secondly to enable KPMG’s smart audit platform, KPMG Clara –… Read More
Marking its 100th anniversary, Grey Group has appointed the next generation of leadership with the promotion of Michael Houston to Worldwide Chief Executive Officer, effective immediately. A 10-year veteran of Grey, Mr Houston has served since 2016 as Global President and becomes only the fifth… Read More
The WARC Prize for MENA Strategy 2017, a new initiative to award the best strategic marketing thinking that has driven results in the region, has arrived at a shortlist of 20 papers. FP7/MENA agencies lead the list with eight entries. Impact BBDO, TBWA\RAAD, J Walter… Read More
Zain Iraq, part of Zain Group, a telecom and mobile data service provider across MENA has completed a communication services review. Following which, it has offered its advertising, social media and public relations mandate to Memac Ogilvy. According to company officials, Memac Ogilvy Beirut was… Read More
