Nielsen has launched Digital Ad Ratings (DAR) in UAE, expanding the solution’s global footprint to provide a total view of campaign audiences across digital platforms. Since its commercial release in 2011, DAR is now available in more than 33 countries. Nielsen DAR measures age and… Read More
In the year gone, the Middle East has seen a combination of brave new moves and efforts of the past paying off. For the Arab Youth, as per the 10th annual ASDA’A Burson-Marsteller Arab Youth Survey 2018, this has meant a rise in hope for… Read More
Wavemaker, the media, content and technology agency formed in the wake of the Maxus and MEC global merger, has appointed Rabinder Thirumurthy, also known as Rabe Iyer, as CEO for Wavemaker MENA. Mr Iyer joins from a position as Managing Director of GroupM India media… Read More
Tetra Pak has appointed Khaled Ismail as the Vice President of Communications for Europe and Central Asia,in addition to his current role as Vice President Communications for Middle East & Africa region. In his role as Vice President of Communications, Mr Ismail will continue to… Read More
The soon-to-be implemented General Data Protection Regulation (GDPR) will have an impact on companies and institutions in the Middle East as well. Even as particulars of how this may affect the region are still unclear, several legal entities have cautioned companies to exert caution. According… Read More
Around 95 percent of the total UAE population aged 10 and above tuned into radio every week in first-quarter (Q1) 2018, which is a 2 percent increase (135,000 listeners) in reach compared to the previous quarter of the Nielsen’s UAE Radio Audience Measurement (RAM). Nielsen’s… Read More
Streamlining its operations, including mergers and unions of different formats, for some of its assets has been a key component to WPP’s growth strategy in the past couple of years. The holding company had embraced a merger of this nature for some of its branding… Read More
Standard Chartered is refreshing its commitment of ‘Here for Good’ in a new global campaign. The brand promise, introduced in 2010, showed how a bank could be a force for good by promoting economic activity that has a positive social impact. Over time, Standard Chartered… Read More
The UAE is home to six of the region’s top 10 brands and 43 percent of the total brand value in the Brand Finance Middle East 50 league table, more than any other country. According to the latest report by Brand Finance, Etisalat (up 40%… Read More
With just a little over two weeks to go for Ramadan 2018, brands’ preparations for the holy month are in full flow. Online and television continue to be among the most popular media that marketers are looking at to engage Ramadan audiences. In its annual… Read More
