Chief Marketing Officers (CMOs) currently have the deck stacked against them, according to new research from Accenture Strategy. Chief Executive Officers (CEOs) say that although around five C-level executives are responsible for driving disruptive business growth, the majority (37 percent) hold CMOs first in the… Read More
C1X Inc, a global marketing tech player, has made a foray in the Middle East and Africa (MEA) region. The dynamics of business in MEA is different in comparison to other regions. With an early traction in programmatic full stack offering, C1X is looking to… Read More
The younger audiences in the UAE and Saudi Arabia prefer writing to drawing. They place grave importance on the personality of their imaginary hero and what they symbolize as opposed to what they look like. These are among some of the findings from Turner that… Read More
Volkswagen Middle East has appointed new Marketing Director, Bruno Gisquet, to strengthen its brand positioning in the region. Mr Gisquet will lead and manage the brand development, marketing communication, market research, product marketing and volume planning for the automotive manufacturer in the Middle East. As… Read More
WiFi UAE, a country-wide initiative enabled by du to provide WiFi access to the public, in line with UAE Vision 2021, is closing in 1.5 million sessions per month, with a quarter million unique users in the month of August alone. Almost half of the… Read More
Swiss hotel management company, Mövenpick Hotels & Resorts, has appointed Keyade Middle East, part of GroupM, to manage the company’s entire portfolio of search engine advertising campaigns worldwide. The move followed a global competitive pitch process which included several international media agencies. Keyade’s centralized approach… Read More
Virtual reality concerts and Big Data will transform the music experience, Global Head of Creator Services of Spotify, Troy Carter, said at the ongoing GITEX Technology Week in Dubai. “The future is mixed reality with live spaces and concerts, and integrated music videos. New technology leads to… Read More
After nearly a three-month hiatus, Samir Ayoub, former Chief Executive Officer of Mindshare MENA, has made a comeback in a new avatar. Mr Ayoub has launched a media audit and consultancy firm – MEDPUSH – that aims to not only assist marketers to improve their… Read More
Digital transformation can boost the UAE’s GDP by nearly USD 14 billion by 2020, according to SAP, an enterprise application software, and a recent Accenture report. The Accenture report reveals that if the UAE government and businesses optimize digital skills, technologies and accelerators, then the… Read More
The UAE Ministry of Finance (MoF), in partnership with National Bank of Abu Dhabi (NBAD), is all set to launch innovative e-Dirham products and services during GITEX Technology Week scheduled from October 16 to 20, 2016 at the Dubai World Trade Centre. The launch of… Read More
