The search for Pokémon in the location-based reality game Pokémon GO, has literally taken over several markets globally inducing new life into digital technology such as augmented reality. According to a YouGov survey, 91 percent of UAE residents are also aware of the global phenomenon.… Read More
For David Plouffe, known not only as a political strategist but also as the Chief Advisor to Uber, data has a purpose that transcends beyond business and performance led decisions. Best known for managing Barack Obama’s successful 2008 presidential campaign, and later also the 2011-2013… Read More
Technology has become the fuel that is fast changing the world we live in, and in its wake the way consumers are behaving and how brands are responding to that. “As consumers becoming increasingly connected, our ability to better understand their desires and therefore customize… Read More
The Saudi Telecom Company (STC) undertook an important campaign earlier in the year, when it took a stand against tobacco consumption, creating a Kingdom-wide conversation that attracted comments from masses and social media influencers alike, and subsequent media attention. The media agency for STC, Starcom… Read More
Isuzu’s digitally-led campaign, Isuzu Diesel Power, that had kicked off in March 2016, has engaged over 3 million people to date, and has grown Isuzu’s following by 45 percent in Saudi Arabia. One of the most interesting aspects about the Saatchi & Saatchi Dubai created… Read More
Publicis Media has made key leadership changes for operations in the Levant market. Subsequently, Wilson Issa has been named Executive Vice President, Publicis Media, Levant. Joyce Hallak has been named General Manager, Starcom Levant and Head of Business Transformation of Publicis Media Levant. And Paul… Read More
Mashreq has appointed Basker Rangachari as its new Head of Marketing & Customer Experience. With more than 29 years of diverse leadership experience across consumer banking, payments services, private equity, retail and consulting, Mr Rangachari will be responsible for driving the bank’s brand and marketing… Read More
PHD Media’s good year is reflecting in the region as well, as the agency bolsters its leadership team to take on expanded mandates. Elda Choucair is now the CEO of PHD MENA and Luca Allam has been elevated to Managing Director, PHD UAE. The promotions… Read More
The growing power of social media influencers and bloggers has been under discussion for some time. Reiterating findings that suggest that social media influencers are becoming critical to certain categories, a research from PR agency BPG Cohn & Wolfe shows that 71 percent of UAE… Read More
Microsoft has signed an agreement to acquire Genee, an artificial-intelligence-powered scheduling service. Co-founders Ben Cheung and Charles Lee, who plan to join Microsoft, started Genee in 2014 to simplify the time-consuming task of scheduling (and rescheduling) meetings. The Founders explain that Genee is especially useful… Read More
