Consumers move seamlessly all forms of media. Even though marketers struggle to balance ad money spent with consumer time spent, there are those who believe that marketing is catching up. Zeba Mahmud takes a closer look at the debate… Jad Chababi, Regional Business Director, J3… Read More
Out of the 276 entries in the Film Lion Shortlist at the Cannes Lions International Festival of Creativity, three agencies from the MEAN region got a shortlist. Leo Burnett Dubai got two entries for its ‘Too Distressing, Too Insulting’ campaign for du while Impact BBDO… Read More
Leo Burnett Beirut bagged a Silver and Bronze Lion in the Cyber category of the Cannes Lions International Festival of Creativity. The agency won for the campaign ‘Keep The Flame Alive’. The campaign for Johnnie Walker combined compelling storytelling with visual prowess, successfully drawing a parallel… Read More
The MENA region did not make a mark in the Radio & Design Lion category at this year’s Cannes Lions International Festival of Creativity. None of the agencies’ work stood out and did not manage to win any Lion. Impact BBDO Dubai had got two… Read More
NOTE FROM EDITOR: Following the announcement of Geometry Global winning a Product Design Lion Grand Prix, early June 27, an investigation was launched on who the recipient of the award should be in a Product Design category. Given the nature of the category, it was decided… Read More
Leo Burnett Beirut has brought home a Gold Media Lion while Geometry Global Dubai And Memac Ogilvy Dubai have won a Silver and Bronze Media Lion. Leo Burnett won a gold for its “Lebanon4Sale” campaign crafted for Sakker El Dekkene (an anti-corruption” organization). The campaign… Read More
Geometry Global Dubai celebrated a strong showing at the Cannes International Festival of Creativity this year from the Middle East and North Africa (MENA) region. The agency had a series of wins with one Silver and two Bronze Promo & Activation Lions. Geometry Global Dubai was… Read More
It may have been disheartening to see only one entry shortlisted in Mobile Lions at the Cannes Lions International Festival of Creativity considering that the Middle East and North Africa (MENA) region is seen as one of the fastest growing mobile markets. But the saving… Read More
After the likes of Facebook, Twitter and Tumblr, it was Tinder’s turn in 2015 to woo advertisers and agencies at the Cannes Lions International Festival of Creativity. The dating app’s Founder and President of Tinder, Sean Rad made a case for it stating that Tinder has grown to a platform that embodies four… Read More
As Cannes Lions International Festival of Creativity kicks off, agencies from Middle East and North Africa (MENA) region have begun the famous ‘Lions count’. In the Press Lions category, not too many agencies from the region have much to cheer on. Leo Burnett is the only… Read More
