Abu Dhabi based advertising and marketing agency BrandMoxie has partnered with Los Angeles’ CreatorUp! – a YouTube Certified agency in digital media education and training around the world.
The collaboration is expected to accelerate and support digital media proficiency within schools, government organizations, brands, advertising agencies, private institutions, and entrepreneur communities throughout the UAE and GCC region.
A global provider of executive training for companies like Google, YouTube, L’Oréal, BBDO, McCann, and other leading agencies, CreatorUp has seen increasing demand from brand and agency clients for its expertise in the digital space. “Brands are spending more on digital now than on TV advertising, and now more on mobile than on desktop video. But there’s still a lot of uncertainty about how to make sure these campaigns perform. If your digital strategy involves posting the same TV ads to your social channels, or playing them in an app, it’s a missed opportunity,” observed Mike Tringe, CEO, CreatorUp.
Speaking about the partnership, Sana Bagersh, CEO, BrandMoxie said, “Digital media is the future. And while digital is constantly changing and developing, there are advanced methodologies and metrics that must be adopted to make content effective and relevant. We believe that our partnership with CreatorUp will bring advanced digital capabilities to the UAE and the region.”
Trainings are developed and taught by filmmaker-mentors with the experience, expertise and credibility to reach and impact their audience and are built on hands on project-based learning approach, impart lasting skills and actionable take-away assets, and make an immediate impact.
Sean Graham, head of International Business Development at CreatorUp, is leading operations in India and the UAE. “It’s hard to put into words just how exciting this new partnership is for us and the people we will impact. It is estimated that by 2020 a staggering 80% of web traffic will be video based. The need to strategize has never been more important and the power of digital communications has never been stronger. We’re passionate about sharing industry-leading knowledge to unlock the power of content. It is way past the time for people to take the digital landscape seriously. Our job is to help grow the ecosystem by giving people the knowledge and tools they need to succeed.”