Abu Dhabi based advertising and marketing agency BrandMoxie has partnered with Los Angeles’ CreatorUp! – a YouTube Certified agency in digital media education and training around the world. The collaboration is expected to accelerate and support digital media proficiency within schools, government organizations, brands, advertising… Read More
Even as digital marketing has spelled more opportunities and shown growth for many marketers, there is no denying that it is among the top challenges facing CMOs today both globally and in the region. Among one of the foremost areas of focus for brands in… Read More
When it comes to digital marketing, less is more, suggests Kantar TNS. Rosie Hawkins, Global Director of Client Solutions of the company revealed that just 20 percent of touchpoints in fragmented digital touchpoint world can account for 80 percent of the impact on consumers. This… Read More
Small & Medium Enterprises (SMEs) in the United Arab Emirates and the Middle East can and should do more to utilise digital marketing as an effective tool to promote their business, says Dr Naufel Vilcassim, Professor of Marketing at London Business School. “Traditional marketing used by… Read More
When Phil Wride came to visit his father who works with Etihad, little did he know that the tech explosion and digital opportunities in the Middle East wouldn’t let him go back to UK. Like many eager entrepreneurs, Mr Wride sought to capitalize on his ideas and… Read More
Consumers move seamlessly all forms of media. Even though marketers struggle to balance ad money spent with consumer time spent, there are those who believe that marketing is catching up. Zeba Mahmud takes a closer look at the debate… Jad Chababi, Regional Business Director, J3… Read More
