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Digital Marketing

Lotame & ArabyAds’ ThePubverse Partner To Strengthen Data-Led Advertising In The Region

Lotame & ArabyAds’ ThePubverse Partner To Strengthen Data-Led Advertising In The Region

2 years ago by AM News DeskDigital

  ThePubverse, ArabyAds’ publisher monetization platform today announced that it has further strengthened its platforms by partnering with Lotame, the global technology company that makes customer data smarter, faster, and easier to use. With a shared vision for innovation and excellence, ThePubverse and Lotame have… Read More

BrandMoxie, CreatorUp Bring Digital Marketing Training In UAE

BrandMoxie, CreatorUp Bring Digital Marketing Training In UAE

8 years ago by AM News DeskDigital

Abu Dhabi based advertising and marketing agency BrandMoxie has partnered with Los Angeles’ CreatorUp! – a YouTube Certified agency in digital media education and training around the world. The collaboration is expected to accelerate and support digital media proficiency within schools, government organizations, brands, advertising… Read More

Awareness, Education, Action: Visa’s Three-Pronged Approach For Digital

Awareness, Education, Action: Visa’s Three-Pronged Approach For Digital

9 years ago by Sana MahmudDigital

Even as digital marketing has spelled more opportunities and shown growth for many marketers, there is no denying that it is among the top challenges facing CMOs today both globally and in the region. Among one of the foremost areas of focus for brands in… Read More

Digital Marketing, Ecommerce Gateway To The New-Age Advertising

Digital Marketing, Ecommerce Gateway To The New-Age Advertising

9 years ago by Sana MahmudDigital

When it comes to digital marketing, less is more, suggests Kantar TNS. Rosie Hawkins, Global Director of Client Solutions of the company revealed that just 20 percent of touchpoints in fragmented digital touchpoint world can account for 80 percent of the impact on consumers. This… Read More

Digital Marketing Is The Way Forward For SMEs

Digital Marketing Is The Way Forward For SMEs

9 years ago by Kiran KidwaiDigital

Small & Medium Enterprises (SMEs) in the United Arab Emirates and the Middle East can and should do more to utilise digital marketing as an effective tool to promote their business, says  Dr Naufel Vilcassim, Professor of Marketing at London Business School. “Traditional marketing used by… Read More

Abu Dhabi – Sleeping Giant In Startup Ecosystem: Phil Wride

Abu Dhabi – Sleeping Giant In Startup Ecosystem: Phil Wride

10 years ago by Zeba MahmudAM Unicorns

When Phil Wride came to visit his father who works with Etihad, little did he know that the tech explosion and digital opportunities in the Middle East wouldn’t let him go back to UK. Like many eager entrepreneurs, Mr Wride sought to capitalize on his ideas and… Read More

Marketer Vs Consumer – Is the Marketer Playing a Slow Catch-Up Game?

Marketer Vs Consumer – Is the Marketer Playing a Slow Catch-Up Game?

10 years ago by Zeba MahmudAdvertising

Consumers move seamlessly all forms of media. Even though marketers struggle to balance ad money spent with consumer time spent, there are those who believe that marketing is catching up. Zeba Mahmud takes a closer look at the debate… Jad Chababi, Regional Business Director, J3… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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