“There are many possible futures ahead of us. The road we’ll end up taking is still ours to choose.” With these two sentences, Jonathan (JC) Oliver, global creative officer of Unlockd and speaker at BrainScape 2017, set the tone for PHD’s annual conference in Dubai.… Read More
RTB House has implemented new algorithms for precise estimation of cost-through clicks (CTRs), which it claims allows better prediction for potential clicks on ads, thereby yielding higher return on investment (ROI) for customers. This development makes the retargeting tech company use deep learning – the… Read More
WARC has taken a closer look at the region’s most effective marketing trends, based on insights from the inaugural WARC Prize for MENA Strategy, in its MENA Strategy Report 2017. “We’ve analyzed all the submissions to establish unrivaled insights into how the region’s communication strategies… Read More
Social media giant Facebook is the most positively talked about brand among millennials in the UAE, ahead of iPhone and Apple according to new data from YouGov BrandIndex. The top 10 brands in the region for millennials include Facebook, iPhone, Apple, WhatsApp, Samsung Galaxy, Samsung,… Read More
While digital media began as a land of equal opportunities, and in many ways still continues to be so, in digital advertising, much of the spending has become about two players –– Google and Facebook. As several industry reports and marketers own experiences have indicated,… Read More
Voice tech is gaining importance in the smartphone market. According to data from Global Web Index, with almost one in four internet users already using voice command tools on their mobiles, this tech is key to the future growth strategies in the smartphone industry. Apple’s… Read More
Edelman has appointed Ranjit Jathanna as Chief Strategy Officer for client programming in Asia Pacific, Middle East and Africa (APACMEA). Mr Jathanna, who joins November 1, 2017, will be based in Singapore and will report to Rupen Desai, Executive Vice Chairman of Edelman APACMEA. He… Read More
UM MENA has promoted Antoine Challita to the position of General Manager Dubai effective immediately. Mr Challita joined UM Dubai in 2013 as Regional Business Director for the Coca-Cola Co. business and soon expanded his portfolio to include all the Aujan Coca-Cola Beverage Co. brands… Read More
The Virgin Mobile brand operating under Emirates Integrated Telecommunications Company (EITC) partnered with JCDecaux for its first campaign in the UAE. For the launch campaign during the month of September, the Virgin Mobile brand targeted arriving passengers at Dubai and Abu Dhabi Airports to raise… Read More
Brand is the most powerful intangible asset. Understanding a brand’s worth to the business in financial terms is therefore an essential part of managing, protecting and measuring it. Identifying exactly how the brand contributes to revenues means it can be strengthened and improved to keep… Read More
