TishTash, a UAE-based marketing and communications agency, has retained the contract of online boutique TheLuxuryCloset.com. Having worked with the boutique for the last two years, TishTash will continue to be responsible for implementing the media and PR strategy for the brand, the day-to-day press enquiries… Read More
This year, Dubai Lynx has enhanced the content on offer during the festival by adding two new streams — one of them is the Arabic Day. Arabic Day is expected to reach out at the wider MENA audience. Running alongside the main programme, it will offer seven hours… Read More
After a long six months of consultation involving multiple agencies on the expansion strategy for the region, MEC MENA successfully bagged the media planning and buying duties of Kansai Paints Middle East. “We are thrilled to have won the account, and we look forward to… Read More
The Dubai Lynx Advertising Festival is a good platform to reiterate that the Middle East and North Africa (MENA) region is evolving to speak in its own creative language, one that may have seen western influence once but today is becoming global in mindset and local in presentation. Dubai… Read More
Dubai Lynx Festival is just a month away and one of the highlights of festival this year is the ‘Young Lynx Competitions’. The competition is an attempt to give young creative minds an opportunity to present their work at the platform. The theme of the competition is… Read More
In a move that should give it some semblance of scale and create a digital network, JWT has consolidated 11 of its digital agencies, spanning 17 countries and 40 offices, under a newly created brand – Mirum. Mirum companies include Digitaria (US), XM (Asia Pacific), CASA… Read More
Even as Unilever agencies are gearing up for a global media agency review, the corporate major has consolidated its search engine marketing and search engine optimization duties with Omnicom’s Resolution Media. The development follows a pitch process. Prior to this, Unilever’s search mandate was handled… Read More
Digital agency network, Wunderman, has named Mark Read, at present the CEO of WPP Digital, as the successor to Daniel Morel, the Global CEO of the agency. Effective February 1, Mr Morel will become the Non-Executive Chairman. Mr Read, who became Chairman of Wunderman last year,… Read More
The Dubai Lynx International Festival of Creativity is just around the corner and the Festival organizers have put together a combination of global and regional leaders to address the delegates this year. Catering to MENA region, the 2015 Festival takes place from March 8 – 10, 2015. Some… Read More
JWT has taken on board Mohammed Sabry to head the agency’s flagship operation in Dubai. Mr Sabry moves from JWT Cairo, where he led the Egyptian team since 2010. He will report directly to Michiel Hofstee, JWT’s CEO, Gulf region. It was during the tenure… Read More
