MullenLowe has made another addition to its leadership team in the Middle East & North Africa (MENA) region. The agency has tapped on Promoseven 360’s Shahbaz Zobairi as its new Executive Creative Director. Mr Zobairi brings over 19 years of through-the-line experience in a wide… Read More
You can either be scared or excited about the opportunities the future presents, but you can’t sit this one out because it is coming sooner than you think: These were the words of caution from David Rowan, Editor of Wired UK and speaker at the seventh… Read More
Publicis Media is steadily taking shape in the Middle East region as it has now named its key leaders across its agency brands. Alain Brahamcha, Client Managing Director at Starcom, is appointed as CEO of Mediavest | Spark Middle East. Ali Nehme, Managing Director of… Read More
Six Senses Hotels Resorts Spas has appointed Four Communications to develop and drive strategic public relations programs for the resorts and spas within the region. The agency will act as a press office to provide proactive outreach and relations to support communications in the Middle… Read More
IPG Mediabrands has launched Healix, a global division focused on Life Science and Healthcare brands. As part of the launch, Healix will have offices in United States with affiliates in EMEA and APAC regions. Healix will dedicate resources to support the majority of IPG Mediabrands’… Read More
As part of its regional expansion plan, OMD has opened its newest office in the Sharq district of the Kuwaiti capital. This will enable the marketing performance company, as OMD dubs itself, to better meet the growing needs of its current and future clients in… Read More
Cheil MENA has been rewarded alongside several other Cheil global offices for its contributions to the global #BeFearless campaign. The project was a collaborative effort across several Cheil offices including HQ in Seoul, Germany, UAE and Russia. #BeFearless is part of “Launching People”, an overarching… Read More
Mobile devices are beginning to dominate the commerce landscape and retailers who can capitalize on this trend will be successful at driving transactions for the shopping seasons to follow. The shift was reiterated in Criteo’s analysis of its H1 2016 ‘State of Mobile Commerce Report’… Read More
MediaCom has appointed Eyad Abdul Khalek as MENA CEO, effective October 1 2016. He replaces Tarek Abdalla who left the agency to pursue an opportunity with Emaar Properties. Mr Khalek joins MediaCom MENA from DataMined where, as Managing Director and Co-Founder, he was charged with… Read More
As technology brings the world closer, it can also help businesses grow by connecting them with people around the world. In line with this, Facebook has released solutions to better serve the business community and help businesses expand internationally and connect the world in finding… Read More
